Fill out the form below and our team will get back to you within 24 hours
Discover what makes us different
Clients average a 200% lift in organic traffic, with some accounts closer to 350%.
We target the commercial keywords that put your business on page one of Google.
Half a decade of South African search campaigns behind every strategy we build.
Google Premier Partner status, verified and maintained since 2022.
Here's what sets us apart from the competition
Find answers to common questions
Key technical work includes improving site speed and render performance, implementing structured data and canonicalization, fixing crawl and index issues, and deploying server-side tracking and clean sitemaps tailored to Shopify or WooCommerce setups.
Accurate measurement uses GA4, Google Tag Manager, server-side tracking, and cohort or MER analyses to link organic sessions to revenue while accounting for assisted conversions and cross-channel attribution.
Timeline varies with competition and technical debt but measurable improvements are commonly seen in 3-12 months; early technical fixes and targeting low-competition, high-intent pages can yield faster, incremental wins while longer-term content and authority work compounds over time.
SEO should feed keyword intent and high-converting landing pages into paid campaigns while CRO testing optimizes those pages for higher conversion rates, creating a system where attribution and data flow inform budget and creative decisions for profit-focused growth.
SEO drives revenue by targeting high-intent queries, improving landing-page conversion rates, and reducing acquisition cost over time; technical and content work increases qualified organic traffic that converts into repeat customers and predictable revenue streams.
In This Article
Revenue-first SEO
Clean measurement
Structured growth
Hiring a professional SEO agency is about building a scalable growth system, not just chasing rankings. For US-based founders, marketing directors, and Shopify or WooCommerce store owners, the decision should be judged on revenue impact, attribution clarity, and sustainable traffic quality. A professional agency focuses on lowering customer acquisition cost (CAC), increasing lifetime value (LTV), and improving measured marketing efficiency (MER).
| Stage | Focus | Typical SEO work |
|---|---|---|
| TOF (Top of Funnel) | Awareness, broadly relevant content | Content clusters, long-form guides, technical indexability |
| MOF (Middle of Funnel) | Consideration, product comparisons | Category pages, schema, internal linking |
| BOF (Bottom of Funnel) | Purchase intent and conversion | Product page CRO, page speed, server-side event tracking |
Tip: Prioritise SEO work by revenue potential, not raw search volume. Map keywords to expected monthly revenue using average order value (AOV) and conservative conversion rates for the US market.
An agency with a technical-first approach will solve three common gaps that in-house teams often face: incomplete tracking, fragmented content strategy, and missed technical fixes. For technical foundations and measurement, see how agencies structure services on the Prebo Digital services page. For decision-makers evaluating partners, our About Prebo Digital outlines agency experience and process.
A simple ROI check for US eCommerce: estimate incremental monthly organic sessions x conversion rate x AOV. Example: 5,000 additional sessions × 1.2% conversion × $80 AOV = $4,800/month incremental revenue (estimate). Subtract retainer and project costs to evaluate payback period. Agencies that build clean attribution systems reduce measurement leakage, ensuring you credit SEO for revenue it truly influenced.
A structured SEO engagement follows Strategy → Build → Test → Scale → Report. Strategy aligns keyword priorities to revenue. Build covers technical and content execution. Test uses A/B and UX experiments on high-impact templates. Scale expands winners across categories. Reporting ties back to MER, CAC, and LTV instead of vanity metrics.
| Layer | Implementation | Why it matters |
|---|---|---|
| Client-side (browser) | GA4 + GTM for pageviews and initial events | Fast capture of user interactions |
| Server-side | Server-side tagging for purchase events and deduplication | Reduces ad platform attribution gaps and cookie loss |
| Attribution & BI | Data warehouse + ETL, unified event schema | Allows consistent MER and CAC calculations |
Scenario: a mid-size Shopify brand with $200 AOV wants to justify an SEO retainer of $6,000/month. Using conservative assumptions (2,500 extra organic sessions/month; 1.5% conversion), expected incremental revenue ≈ 2,500 × 0.015 × $200 = $7,500/month (estimate). When tracking is implemented server-side and attribution is unified, the brand more reliably links organic efforts to net profit and adjusts spend across channels accordingly.
Agencies also reduce wasted spend by fixing crawl issues, consolidating duplicate content, and improving page speed - work that often pays back in improved ad quality scores and lower CPCs for paid channels supporting SEO content.
If you want to compare service scopes and monthly retainers, Prebo Digital lists core offerings and a framework for technical-first SEO and tracking on the services overview. For a sense of agency background and approach, visit the Prebo Digital homepage to review values and case study summaries.
Hiring a professional SEO agency is an investment in cleaner data, systematic growth, and long-term profitability. Choose partners who prioritise attribution accuracy over surface-level rankings and who can integrate SEO work into multi-channel growth strategies that include Google Ads and email automation.
Here's what sets us apart
Don't just take our word for it
Keep reading
Speak with our SEO specialists to boost your rankings. Free comprehensive SEO audit (worth R2,500).
Get Free SEO Audit
