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Clients average a 200% lift in organic traffic, with some accounts closer to 350%.
We target the commercial keywords that put your business on page one of Google.
Half a decade of South African search campaigns behind every strategy we build.
Google Premier Partner status, verified and maintained since 2022.
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Find answers to common questions
Key technical work includes improving site speed and render performance, implementing structured data and canonicalization, fixing crawl and index issues, and deploying server-side tracking and clean sitemaps tailored to Shopify or WooCommerce setups.
Accurate measurement uses GA4, Google Tag Manager, server-side tracking, and cohort or MER analyses to link organic sessions to revenue while accounting for assisted conversions and cross-channel attribution.
Timeline varies with competition and technical debt but measurable improvements are commonly seen in 3-12 months; early technical fixes and targeting low-competition, high-intent pages can yield faster, incremental wins while longer-term content and authority work compounds over time.
SEO should feed keyword intent and high-converting landing pages into paid campaigns while CRO testing optimizes those pages for higher conversion rates, creating a system where attribution and data flow inform budget and creative decisions for profit-focused growth.
SEO drives revenue by targeting high-intent queries, improving landing-page conversion rates, and reducing acquisition cost over time; technical and content work increases qualified organic traffic that converts into repeat customers and predictable revenue streams.
In This Article
Phase-based roadmap
Attribution-first setup
Funnel and CRO aligned
When someone asks "what is the process of working with an SEO agency", they usually want a clear sequence of phases, responsibilities, timelines, and measurable outcomes. This guide breaks the engagement into repeatable steps - discovery, strategy, implementation, testing, and reporting - with examples for Shopify, WooCommerce, and B2B sites in the United States.
Discovery uncovers business goals, target metrics (CAC, LTV, AOV, MER), audience segments, and current technical health. A thorough audit covers technical SEO, content gaps, backlink profile, and analytics configuration (including GA4 and server-side tracking). Agencies often map the funnel (TOF → MOF → BOF) and identify highest-impact opportunities first.
The strategy converts audit findings into a prioritized roadmap with milestones, responsible parties, and estimated impact. For eCommerce stores the roadmap typically sequences category optimization, product content, structured data, and conversion-rate experiments. For B2B sites it focuses on intent-driven landing pages, technical authority signals, and lead capture funnels.
Prebo Digital designs the strategy to integrate with paid media and analytics pipelines; see service areas for how tracking and CRO are combined in practice on the services overview and agency approach on the homepage.
Implementation splits into technical fixes, on-page content work, and off-page authority building. Technical tasks include optimizing site speed, implementing canonical rules, fixing crawl issues, and configuring server-side tracking where needed to improve attribution accuracy. Content work follows the editorial plan and is often paired with conversion optimization experiments.
Note: In the United States, privacy and consent (e.g., CCPA) affect tracking choices. Agencies build tracking that balances accuracy and compliance.
| Event source | Client-side | Server-side | Attribution destination |
|---|---|---|---|
| User interactions | Browser events via GA4 gtag / GTM | Server-side collector forwards events to analytics and ad platforms | GA4, Ads platforms, internal ETL for revenue attribution |
| Purchases & leads | Form submits, ecommerce hits | Order verification, deduplication, revenue reconciliation | Clean revenue in reporting to reduce platform-reported inflation |
After implementation, the agency runs experiments and measures impact against revenue-focused KPIs. Typical tests include title/meta rewrites, content clusters, internal linking changes, and CRO experiments on product or lead pages. Tracking validation (with GA4 and server-side tagging) ensures you measure incremental revenue rather than platform-attributed conversions.
SEO is cumulative. Early technical and quick-win content fixes can show measurable gains in 8-12 weeks. More substantial authority or eCommerce revenue lifts typically unfold over 4-9 months. Retainer ranges in the US are estimates and depend on scope - many mid-market engagements fall roughly between $3,000 and $10,000+ per month, with project-based builds for migrations or server-side tracking implemented separately.
When evaluating agencies, look for a technical-first approach, experience with your platform (Shopify, WooCommerce, headless CMS), and a willingness to tie work to revenue outcomes and clean attribution. Ask for examples showing integration of SEO with paid channels and analytics pipelines.
If you want to see how a structured growth engagement runs from strategy through scale, learn more about Prebo Digital's long-term approach on the about page and request specific tracking details via the contact page.
A Shopify store with $60,000 monthly revenue wants to improve organic revenue by 30% while keeping CAC steady. The agency begins with a technical audit, fixes analytics accuracy via server-side tracking, launches a prioritized content roadmap for high-intent category pages, and runs CRO tests on product pages. After six months the goal is clearer attribution and a measurable lift in attributed organic revenue. Cost and timeline are estimates and depend on execution scope.
At its core, the answer to "what is the process of working with an SEO agency" is a repeatable, measurable partnership: align on revenue goals, fix technical issues, execute content and CRO, validate with accurate tracking, and scale what moves the needle. Agencies that prioritize clean data pipelines, attribution clarity, and profit-focused KPIs are better positioned to deliver durable growth.
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