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Clients average a 200% lift in organic traffic, with some accounts closer to 350%.
We target the commercial keywords that put your business on page one of Google.
Half a decade of South African search campaigns behind every strategy we build.
Google Premier Partner status, verified and maintained since 2022.
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Find answers to common questions
Key technical work includes improving site speed and render performance, implementing structured data and canonicalization, fixing crawl and index issues, and deploying server-side tracking and clean sitemaps tailored to Shopify or WooCommerce setups.
Accurate measurement uses GA4, Google Tag Manager, server-side tracking, and cohort or MER analyses to link organic sessions to revenue while accounting for assisted conversions and cross-channel attribution.
Timeline varies with competition and technical debt but measurable improvements are commonly seen in 3-12 months; early technical fixes and targeting low-competition, high-intent pages can yield faster, incremental wins while longer-term content and authority work compounds over time.
SEO should feed keyword intent and high-converting landing pages into paid campaigns while CRO testing optimizes those pages for higher conversion rates, creating a system where attribution and data flow inform budget and creative decisions for profit-focused growth.
SEO drives revenue by targeting high-intent queries, improving landing-page conversion rates, and reducing acquisition cost over time; technical and content work increases qualified organic traffic that converts into repeat customers and predictable revenue streams.
In This Article
Service taxonomy
Funnel mapping
Data-first priority
For founders, marketing directors, and store owners, knowing what are the different types of digital marketing services helps you match budget to measurable outcomes. Instead of chasing traffic, this guide shows service categories, expected business impact, and how each ties into attribution, CAC, and lifetime value (LTV) for US businesses.
When you ask what are the different types of digital marketing services, it helps to map each to TOF (top of funnel), MOF (middle), and BOF (bottom). This clarifies expected KPIs and where to allocate spend.
User clicks ad → browser fires client-side tags → server-side collector captures events → GA4 & Ads import → attribution model assigns value
For US eCommerce, a server-side layer reduces ad platform inflation and improves revenue attribution accuracy when combined with GA4 and conversion modeling.
Below is a compact table to compare typical goals, primary KPIs, and how each service impacts profitability. Figures and outcomes are illustrative for US companies; revenue impacts will vary by vertical and average order value (AOV).
| Service | Primary goal | Key KPIs |
|---|---|---|
| SEO | Sustained organic traffic & reduced paid dependency | Organic sessions, conversion rate, revenue attributed |
| Paid Search & Performance Media | Scalable acquisition with measurable ROAS | CPC, ROAS, CAC, conversions |
| CRO | Increase revenue per session | A/B lift, checkout conversion, average order value ($) |
To learn how these services knit together into a growth system, see our services overview here.
For founders running Shopify stores, technical execution (theme, page speed, and checkout) often has immediate ROI. Prebo Digital’s approach prioritises clean tracking and funnel tests before big budget increases; read about our agency background on our About page.
Start from revenue goals and margin constraints. For example, a US DTC brand with $60 AOV and 30% gross margin should prioritise funnel fixes that reduce CAC by 10-25% before scaling ad spend. These are estimate ranges and will vary by product and channel.
If you need a reference for how services fit into a phased engagement (strategy → build → test → scale → report), our homepage outlines our structured approach here. That framework emphasises measurement and iterative testing over short-term hacks.
Example 1 - Shopify brand: after adding server-side tracking and three CRO tests, conversion rate rose from 1.8% to 2.2% (approximate, illustrative). With a $75 AOV, this could increase revenue per 10,000 visitors by roughly $28,000 (estimates vary).
Example 2 - B2B SaaS: combining LinkedIn lead-gen with a GA4-backed attribution model clarified which paid campaigns produced qualified leads, lowering effective CAC by identifying non-performing audiences.
Key takeaway: invest in analytics and CRO before significant media scale. Clean data reduces wasted spend and reveals profitable scaling paths.
To explore how these service types combine into a growth system for your business, review our services page for examples of engagements and retainers here. For questions about scope or tracking implementation, our contact page is available with direct inquiry options here.
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