A revenue-first website redesign paired with data-driven online advertising to reduce CAC and improve attribution for US-based brands.
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Clean, current interfaces built around your brand rather than a stock template.
Designed for mobile first, where the majority of South African traffic lands.
A 2.5 second average load time across the 300+ websites we have built.
Official Shopify partners for ecommerce builds, migrations and support.
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We build Shopify and WooCommerce sites with a technical-first approach that combines user experience, conversion-rate optimisation, and back-end analytics to support revenue-focused outcomes and scalable growth.
We implement GA4, Google Tag Manager, server-side tracking, and data pipeline practices (ETL) to reduce signal loss and align marketing metrics with actual revenue and customer journeys.
CRO is integrated throughout design and development: we use quantitative analytics and A/B testing to identify friction, iterate page layouts and copy, and prioritise changes that increase revenue per visitor.
Design decisions are evaluated by measurable impacts on conversion rate, average order value, customer lifetime value, and acquisition cost, with priorities set to improve profitability rather than vanity metrics.
We handle both new builds and redesigns as well as migrations, performance optimisation, and technical debt remediation while preserving or improving revenue-critical tracking and integrations.
In This Article
Aligned Strategy
Technical Tracking
Test & Scale
Brands that treat design and paid media as separate projects often lose conversions and misattribute value. A website redesign with online advertising services aligns user experience, tracking, and creative strategy so every dollar spent on Google Ads, Meta, or TikTok has measurable impact on revenue and profitability. Prebo Digital builds redesigns that are conversion-first, engineering-ready, and optimized for advertising funnels.
Our process centers on outcomes: reduce CAC, increase AOV, and improve LTV. That starts with a redesign brief that maps to your paid media plan, then a development phase that implements server-side tracking and fast checkouts, followed by CRO experiments aligned to ad audiences. See how our broader service mix supports this approach on our Services Overview.
A successful project ensures landing pages mirror the ad messaging and audience intent, reducing drop-off between click and conversion. Prebo Digital’s technical-first development practices make this alignment repeatable across Shopify and WordPress stores-learn more about our agency at the homepage: Prebo Digital.
Consideration: Before redesign, run a tracking audit (GA4, GTM, server-side) to preserve historical attribution and avoid gaps when ads scale.
Integrating online advertising services means configuring campaigns, audiences, and tracking while the site is being built. Media strategy informs page templates and event schemas so conversions are recorded consistently across platforms. Our approach reduces the common mismatch between platform-reported conversions and clean attribution used for budget decisions.
A mid-market US retailer invests $40,000 in a redesign with a concurrent $15,000 monthly performance media retainer. With improved landing relevance, checkout speed, and server-side events, the account aims to lower CAC by 15-30% over 90 days and increase measurable attributable revenue. These figures are estimates and depend on channel mix, audience availability, and creative cadence.
We instrument the site for robust attribution: first-party event collection, server-side event forwarding, and GA4 funnels. That architecture supports accurate MER-style reporting (marketing efficiency ratio) rather than relying solely on platform-reported ROAS. For details on our long-term engagement model and which services we combine, see our About page.
| Phase | Deliverables |
|---|---|
| Discovery | Funnel mapping, tracking audit, creative brief |
| Build | Design templates, fast checkout, GTM/Server setup |
| Test | CRO experiments, creative A/B, campaign pilots |
| Scale | Bid strategies, budget pacing, measurement dashboards |
Want to discuss a project? Our engagements are built as monthly retainers or fixed redesign + media bundles. For project inquiries and next steps, reach out via our contact page to request a tailored growth audit: Contact Prebo Digital.
We report on attributable revenue, CAC, and contribution margin using clean data pipelines and server-side logic. That reduces noise from cookie loss and ad-blocking and gives US founders and growth teams reliable inputs for scaling decisions.
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