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Clients average a 200% lift in organic traffic, with some accounts closer to 350%.
We target the commercial keywords that put your business on page one of Google.
Half a decade of South African search campaigns behind every strategy we build.
Google Premier Partner status, verified and maintained since 2022.
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Key technical work includes improving site speed and render performance, implementing structured data and canonicalization, fixing crawl and index issues, and deploying server-side tracking and clean sitemaps tailored to Shopify or WooCommerce setups.
Accurate measurement uses GA4, Google Tag Manager, server-side tracking, and cohort or MER analyses to link organic sessions to revenue while accounting for assisted conversions and cross-channel attribution.
Timeline varies with competition and technical debt but measurable improvements are commonly seen in 3-12 months; early technical fixes and targeting low-competition, high-intent pages can yield faster, incremental wins while longer-term content and authority work compounds over time.
SEO should feed keyword intent and high-converting landing pages into paid campaigns while CRO testing optimizes those pages for higher conversion rates, creating a system where attribution and data flow inform budget and creative decisions for profit-focused growth.
SEO drives revenue by targeting high-intent queries, improving landing-page conversion rates, and reducing acquisition cost over time; technical and content work increases qualified organic traffic that converts into repeat customers and predictable revenue streams.
In This Article
Start with data-first triage
Prioritise impact over fixes
Validate with server-side receipts
Troubleshooting SEO problems for better performance starts with a shift in goals: move from chasing traffic to recovering revenue and conversions. Many US stores and B2B sites see traffic but low conversion rates because underlying technical issues, tracking gaps, or poor funnel alignment mask real performance. This guide shows how to find the root cause, quantify lost value (in $ where helpful), and implement prioritized fixes.
| Stage | Primary metrics | Common SEO issues |
|---|---|---|
| Top of Funnel (TOF) | Impressions, CTR, new users | Poor meta titles, incorrect indexation, low relevance |
| Middle of Funnel (MOF) | Engagement, pages/session, bounce rate | Thin content, slow pages, UX mismatches |
| Bottom of Funnel (BOF) | Conversions, revenue, AOV | Tracking gaps, broken forms, checkout friction |
Tip: start with pages that combine high impressions but low conversions. Fixing a handful of these often recovers measurable revenue quickly. For an agency overview of structured growth systems, consider our services overview.
Troubleshooting SEO problems for better performance must include an attribution check. US eCommerce stores often under-report conversions when client-side JavaScript is blocked, cookies are restricted, or Ads/Analytics tags are misfiring. Reconcile server-side receipts (order confirmation logs) with GA4 and Ads conversions to quantify the gap. For architecture and technical-first examples, see our homepage explainer at Prebo Digital.
Use a repeatable workflow: Discover → Prioritise → Remediate → Validate → Monitor. Document each step and estimate potential revenue impact in $ ranges where feasible. For example, a US Shopify store with 10,000 monthly organic sessions and a 1.2% conversion rate that fixes issues raising conversion to 1.6% could see an estimated uplift of ~33% in orders (estimate; actual results vary).
Map each issue to estimated impact on revenue and effort to fix. Prioritise quick high-impact fixes first: redirect loops, missing canonicals, key schema fixes, and broken checkout events. For a tactical view of how we approach optimisation and testing in retainers, see our agency structure outlined on the About Us page.
After fixes, validate using both lab tools and field data. Monitor organic sessions, impressions, CTR, and-critically-actual conversion revenue. Reconcile order counts from the platform (Shopify/WooCommerce) and server receipts with GA4. If you need to discuss technical implementation or tracking adjustments, our contact page explains engagement options: Contact.
Build checks into weekly reporting: coverage changes, critical errors, page speed regressions, and conversion delta vs server receipts. Use experiments (CRO tests) only after you have tracking confidence. For a structured approach to ongoing optimisation and growth systems, our services map the sequence: strategy → build → test → scale → report, which many in-house teams find helpful when scaling sustainably.
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