A performance-driven approach that pairs strategy, analytics, and paid media to generate predictable pipeline and improve CAC for B2B sellers.
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Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Revenue-first demand gen
Measurement-ready setup
Strategy-driven retainers
Prebo Digital builds tailored solutions from a B2B demand generation agency perspective by aligning paid media, content funnels, and measurement to revenue goals. For US-based founders and marketing leaders, this means focusing on qualified pipeline, CAC control, and attribution clarity rather than vanity metrics like raw traffic.
A tailored B2B demand generation program uses channel-specific tactics (LinkedIn Sales Navigator audiences, Google Search intent capture, and retargeting) plus measurement plumbing that ties activity to revenue. See how Prebo Digital packages services in the broader agency offering on the Services overview to understand typical inclusions.
For US B2B buyers, the cadence and creative differ from B2C - decision timelines are longer and attribution windows need to account for multi-touch paths. That is why we layer server-side tracking and CRM ingestion early in the engagement to preserve conversion signals and avoid inflated platform-only metrics. Learn about our agency focus and approach on the About Prebo Digital.
| Package Component | What it includes |
|---|---|
| Strategy & ICP | Audience mapping, value props, funnel blueprint |
| Paid Media | LinkedIn, Google Search, and programmatic setup and management |
| Measurement | GA4, Google Tag Manager, server-side tagging, CRM ETL |
| CRO & Reporting | Landing page tests, dashboarding, and revenue attribution |
Monthly retainers typically range depending on ad spend and scope; a mid-market B2B retainer plus media might start around $8,000-$15,000/month (estimates shown in US$ and subject to scope). Retainers are built to deliver repeatable pipeline growth and improved CAC over a 6-12 month horizon.
If you want an overview of how campaigns integrate with your site and stack, review the platform and development services that support demand gen work on our homepage.
A reliable demand generation program prioritizes clean attribution. We combine server-side event capture, GA4 configuration, and CRM ETL so marketing-sourced pipeline matches revenue records. For example, a typical experiment might show a 20% improvement in MQL→SQL conversion after landing page tests and audience refinement - results will vary by vertical and offer.
We start with a multi-touch model that weighs high-intent touchpoints higher (search and demo requests) and then reconcile platform conversions with CRM outcomes. This reduces reliance on platform-reported conversions and improves visibility into true CAC and LTV.
Imagine a SaaS company with an annual contract value (ACV) of $18,000 and a target CAC of $3,600 (20% of ACV). A tailored campaign may prioritize LinkedIn sponsored content to reach decision-makers, Google Search for bottom-funnel intent, and nurture sequences to compress time-to-demo. The program aims to lower CAC while increasing qualified demo volume; exact results depend on offer and market dynamics.
Prebo Digital’s technical-first approach ensures campaigns are measurement-ready from day one. If you want to see a real-world example of this approach applied to an eCommerce or B2B setup, our Services overview includes linked case studies and service details.
We work as an extension of in-house teams, focusing on scalable systems rather than one-off growth hacks. Monthly cycles include hypothesis testing, budget reallocation to top performers, and attribution reconciliation. Teams that adopt this structured framework typically see clearer pipeline economics and better decision-making.
To discuss a tailored demand generation plan aligned to CAC and LTV targets, start by reviewing the agency’s scope and engagement models on the contact page.
Note: dollar figures and percentage improvements are illustrative estimates for US B2B scenarios; actual performance varies by industry, offer, and funnel maturity.
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