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Get a technical social media marketing audit focused on revenue, attribution accuracy, and funnel optimisation for Shopify, WooCommerce, and B2B brands in the US.
Identify pixel, GTM and server-side gaps that distort revenue attribution.
Map creatives to TOF, MOF, BOF and recommend redistribution for profit impact.
Roadmap with prioritised fixes, validation tests and monthly reporting cadence.
A social media marketing audit reviews account structure, targeting, creative performance, tracking, and funnel alignment across platforms such as Meta, TikTok, LinkedIn and X. The goal for US-based founders and marketing leaders is clear: convert social activity into predictable, profitable revenue rather than vanity metrics. Our audit is built for eCommerce, SaaS and service companies that prioritise CAC, LTV and MER.
Social media channels often report platform-level conversions that overstate contribution without proper attribution. A technical audit surfaces mismatches between platform reporting and your backend revenue data, helping reduce wasted ad spend and focus budgets on scalable, bottom-line impact.
Prebo Digital pairs audit findings with practical wiring: server-side tracking, GA4 event mapping, and clean UTMs so you can reconcile ad spend to $ revenue in your data warehouse or BI tool. Learn about our broader capabilities on the services page and how our approach connects strategy to tracking on the about page.
Quick example: A mid-market Shopify store with fragmented pixel setups may see a 15-30% discrepancy between Meta-reported purchases and server-side reconciled orders. Identifying misfires in event deduplication and cookie-blocking fixes wasted spend and clarifies CAC by channel.
Pricing varies by complexity; one-time audit engagements commonly range from $3,500 to $9,000 for mid-market setups (estimate). For ongoing implementation and optimisation we offer retainers that move from strategy → build → test → scale → report over a multi-month cadence. For a quick overview of our growth systems and retained services, review the Prebo Digital homepage.
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Our audit follows a structured framework: discovery, measurement diagnostics, creative & funnel assessment, prioritised fixes, and validation. Each step ties back to revenue signals so teams can lower CAC and increase LTV-supported spend. We test fixes with statistically meaningful samples and validate impact against server-side reconciled revenue rather than platform-reported conversions alone.
We build dashboards and reporting that prioritise MER and profit per channel, not just ROAS. Monthly reports include attribution reconciliation, experiment results and a prioritised action list for creative or funnel changes. Where relevant, we recommend server-to-server event persistence so subscription and LTV data flow back into incubation datasets.
If you want a rapid evaluation of your current measurement posture or to request a growth audit, start the conversation via our contact page. We design audits to be implementation-ready and aligned to your monthly retainer needs.
A US DTC brand on Shopify saw ad-attributed conversions concentrated in top-of-funnel video but lacked server-side reconciliation. After an audit and server tagging, the team reduced duplicated conversions, reallocated spend to higher-value MOF campaigns, and improved measured MER within three months. Results depend on product margins and audience scale; examples are illustrative and not guaranteed.
Marion is an award-winning content creator with over a decade of experience crafting high-impact B2B and B2C content strategies. Her content journey began in the mid-00s as a journalist and copywriter, focusing on pop culture, fashion, and business for various online and print publications. As the Content Lead at Prebo Digital, Marion has driven significant increases in engagement, page views, and conversions by employing a creative approach that spans ideation, strategy and execution in organic and paid content.
Disclaimer: This content is for educational purposes only. Product availability, pricing, and specifications are subject to change. Always verify current details on the retailer's website before making a purchase. We may earn affiliate commissions from qualifying purchases.
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