Revenue-focused social media management designed for Shopify, WooCommerce and growing US brands that prioritise profitability, attribution and scalable growth.
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Discover what makes us different
Meta Business Partner running paid social across every major platform.
Audience targeting that reaches actual buyers, not just cheap impressions.
Clients see up to 45% lower cost per lead after we restructure their accounts.
In-house creative paired with reporting that proves what each rand returned.
Here's what sets us apart from the competition
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Implement server-side event collection, consistent UTM tagging, cross-domain tracking and order-level reconciliation to match platform events with backend purchase records, then use cohort reconciliation to surface persistent attribution differences.
Run structured A/B tests that isolate creative from audience, use defined learning windows to identify top performers, and promote winning creatives into scaled funnels while monitoring conversion metrics and unit economics rather than engagement alone.
Start with hypothesis-driven test budgets, scale incrementally for ad sets that meet your CAC and margin targets, reallocate spend toward channels that improve MER, and continuously optimize bids and audiences to preserve unit economics.
Combine server-side tracking (GTM server or conversion APIs), GA4 ecommerce measurement, stable UTM parameters and backend order ingestion so ad events map to purchases; apply multi-touch or data-driven attribution and evaluate performance against MER and LTV.
When integrated with CRO, retention strategies, LTV measurement and accurate attribution, social media ads can feed a scalable growth system that acquires customers at sustainable CAC and supports long-term profitability rather than one-off sales.
In This Article
Revenue-first social strategy
Technical tracking & attribution
Tested creative systems
Social media management services for e-commerce combine content strategy, creative production, platform-level testing, and measurement to drive purchases and lifetime value - not just likes. For Shopify and WooCommerce stores, a structured approach reduces CAC, improves average order value, and strengthens on-site conversion rates by lining up content with the buyer funnel.
Our framework begins with business-level objectives (CAC, LTV, MER) and maps social activity to funnel stages: TOF (awareness), MOF (consideration), BOF (conversion). From there we build creative pillars, deploy channel-specific experiments, and instrument measurement to attribute revenue accurately back to social touchpoints.
Accurate attribution avoids overvaluing platform-reported conversions and focuses on revenue impact within your stack (Shopify revenue, Stripe receipts, CRM LTV). We implement clean data pipelines and server-side tracking to maintain reliable signals as browser restrictions evolve.
See our broader service approach for paid and organic channels on the Services overview and learn how our technical-first mindset applies across growth stacks on the Prebo Digital homepage.
Project scopes are designed to reduce CAC and increase attributable revenue over a 90-180 day engagement period. Example budgets for active management and creative production in the United States commonly range from $5,000-$20,000 per month depending on volume and ad spend; specific pricing is scoped to goals and channel mix.
For product-led stores we prioritise short-form video and shopping-native experiences. For B2B and high-consideration services we blend LinkedIn content and retargeting to nurture leads into demos and trials. Each tactic maps to measurable outcomes and a test cadence designed to optimise ROAS in dollar terms.
Example funnel mapping (TOF → MOF → BOF) with tracking points:
| Funnel Stage | Channel Examples | Primary Tracking Signal |
|---|---|---|
| TOF | TikTok, Instagram Reels | View/engagement + landing page sessions |
| MOF | Organic posts, paid traffic | Add-to-cart, email signups (server-side forwarded) |
| BOF | Retargeting, UGC testimonials | Purchase events reconciled to order revenue |
We document outcomes in monthly reports that highlight CAC trends, incremental revenue, and LTV movement. Learn about our agency approach and team experience on the About page, or request scope details on typical retainers through the contact page.
In the United States, social advertising and tracking need to account for CCPA/CPRA where relevant and platform-specific disclosure rules. We build consent-aware tagging and server-side forwarding to reduce signal loss while respecting user privacy.
Choose a management partner when you need a structured system that links creative to revenue, reduces CAC, and builds a repeatable content-to-conversion pipeline. Our approach is designed to be performance-driven, technically robust, and collaborative with in-house teams or existing paid media partners.
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