Loading your content...
Loading your content...
Technical site architecture consulting for Shopify & WooCommerce stores focused on revenue, clean attribution, and scalable information architecture.
Identify crawl issues, taxonomy gaps, and high-impact fixes for revenue.
URL strategy, canonical rules, and nav updates built for platforms.
Server-side tracking and tests that protect attribution and prove impact.
Site architecture consulting for e-commerce websites aligns information architecture, URL strategy, crawlability, and internal linking to improve discoverability, conversion paths, and measurable revenue lift. For US-based Shopify and WooCommerce stores, a purpose-built architecture reduces wasted ad spend, lowers CAC over time, and makes attribution cleaner when combined with server-side tracking and GA4.
A focused site architecture consulting engagement diagnoses these issues, then delivers a prioritized implementation plan-URL rewrites, canonical rules, sitemap strategy, taxonomy updates, and tracking alignment-so engineering and marketing teams can execute with minimal rework.
Fixing taxonomy and navigation is not a vanity project. When product findability and landing page relevance improve, two measurable outcomes follow: organic visibility stabilizes and paid ads match higher-intent landing pages, which reduces wasted clicks. We pair site architecture consulting with attribution and tag planning so that conversion signals map accurately to channels.
Learn about our broader service approach and how architecture fits into a growth retainer in the Services Overview: https://prebodigital.com/services/
| Phase | Deliverable | Value |
|---|---|---|
| Discovery | Crawl report, analytics audit, landing page mapping | Identifies quick wins and structural blockers |
| Design | Revised taxonomy, URL strategy, breadcrumb and nav designs | Improves findability and conversion paths |
| Implementation Plan | Redirect maps, canonical rules, sitemap updates, tracking plan | Clear handoff to engineering with prioritised tasks |
Note: for US stores using Shopify or WooCommerce, architecture changes should be coordinated with platform-specific constraints (collections, tags, layered navigation) to avoid indexing disruptions.
Prebo Digital’s technical-first approach pairs architecture recommendations with tracking and testing plans. See how this technical orientation is reflected in our company background: https://prebodigital.com/about-us/
Contact us today and we will get back to you shortly
Once the plan is approved, implementation follows a phased cadence: implement redirects and canonical rules first to protect existing rankings, then roll out taxonomy and navigation changes behind a feature flag where possible. Parallel to front-end changes, we deploy a tracking plan that includes GA4 event schemas, enhanced eCommerce parameters, and server-side tag routing to preserve conversion attribution.
Structure the site around the funnel: top-of-funnel category pages that educate and capture interest, mid-funnel collection and product lists that compare and persuade, and bottom-of-funnel product pages and checkout flows optimized for conversion. Map landing pages from paid media (Google Ads, Meta) to the most relevant funnel stage to lower CAC and improve MER.
Example US scenario (estimate): a store with $50 average order value (AOV) and 10,000 monthly sessions could see a 10-20% revenue improvement from improved findability and landing page relevance when architecture and tracking are aligned; these figures are estimates and outcomes vary by store and traffic mix.
We pair architecture changes with A/B tests on category templates and product detail pages, and validate attribution with server-side tracking and consistent event schemas. Solid architecture reduces attribution noise and makes ROAS and CAC comparisons more reliable.
For a practical example of how site and tracking work together in retainers for growth, review the approach on our homepage: https://prebodigital.com/
If you need a direct line to plan execution or want to align a technical build with product and engineering teams, use the Contact Page to start the conversation and share requirements: https://prebodigital.com/contact-us/
Marion is an award-winning content creator with over a decade of experience crafting high-impact B2B and B2C content strategies. Her content journey began in the mid-00s as a journalist and copywriter, focusing on pop culture, fashion, and business for various online and print publications. As the Content Lead at Prebo Digital, Marion has driven significant increases in engagement, page views, and conversions by employing a creative approach that spans ideation, strategy and execution in organic and paid content.
Disclaimer: This content is for educational purposes only. Product availability, pricing, and specifications are subject to change. Always verify current details on the retailer's website before making a purchase. We may earn affiliate commissions from qualifying purchases.
I've been working with Prebo Digital for the past 4 years across multiple brands and businesses. The team is highly engaging and really a partner - th...
A digital agency that's ahead of the curve! Their ability to partner with customers, focus on tangible growth and speed of service and communication i...
Digitally well rounded team(SEO, Content, Google Ads, Bing Ads, Paid Social Ads- Meta, TikTok LinkedIn & more), hands-on team, very strategic and resu...
- Very skilled and knowledgeable in the digital industry and you understand the importance of budgets. Start-ups do not have hundreds of thousands to ...
In the 4 months since we joined hands with Prebo our leads quantity and quality has increased with much more direct impact on our target market. The t...
Shout out to Leesha @Prebo Digital for great diligence and care handling our Google Ads account. Other agencies take your money and do nothing until y...
Prebo will take your business to the next level. Extremely smart people, great service. Always go above and beyond.
Verified customerGet answers to common questions about Web Design