Fill out the form below and our team will get back to you within 24 hours
Discover what makes us different
Clients average a 200% lift in organic traffic, with some accounts closer to 350%.
We target the commercial keywords that put your business on page one of Google.
Half a decade of South African search campaigns behind every strategy we build.
Google Premier Partner status, verified and maintained since 2022.
Here's what sets us apart from the competition
Find answers to common questions
Key technical work includes improving site speed and render performance, implementing structured data and canonicalization, fixing crawl and index issues, and deploying server-side tracking and clean sitemaps tailored to Shopify or WooCommerce setups.
Accurate measurement uses GA4, Google Tag Manager, server-side tracking, and cohort or MER analyses to link organic sessions to revenue while accounting for assisted conversions and cross-channel attribution.
Timeline varies with competition and technical debt but measurable improvements are commonly seen in 3-12 months; early technical fixes and targeting low-competition, high-intent pages can yield faster, incremental wins while longer-term content and authority work compounds over time.
SEO should feed keyword intent and high-converting landing pages into paid campaigns while CRO testing optimizes those pages for higher conversion rates, creating a system where attribution and data flow inform budget and creative decisions for profit-focused growth.
SEO drives revenue by targeting high-intent queries, improving landing-page conversion rates, and reducing acquisition cost over time; technical and content work increases qualified organic traffic that converts into repeat customers and predictable revenue streams.
In This Article
Structured 90-day sprints
Measure with clarity
Revenue-weighted priorities
The SEO roadmapping process for better traffic generation turns SEO from a list of tactics into a structured plan that aligns content, technical fixes, and measurement with business outcomes. For Shopify and WooCommerce stores, B2B SaaS, and service businesses in the United States, a roadmap reduces wasted spend on low-value keywords and focuses resources on queries and pages that improve conversions and lifetime value (LTV).
A typical initial phase quantifies current organic traffic, revenue per visitor, and critical conversion points in the funnel (TOF → MOF → BOF). Use this baseline to set realistic goals expressed in revenue and conversion rate lifts rather than raw sessions.
Split the first 90 days into Strategy → Build → Test. Strategy months prioritise keyword clusters tied to buyer intent. Build months implement technical fixes and content. Test months validate lifts using controlled experiments and cohort analysis.
| Sprint | Primary Focus | Deliverable |
|---|---|---|
| 0-30 days | Audit & prioritisation | Technical list, target clusters, measurement spec |
| 31-60 days | Build | Content clusters, schema, site speed fixes |
| 61-90 days | Test & iterate | A/B tests, content refinements, reporting dashboard |
When prioritising keywords, choose clusters that map to a revenue outcome (e.g., high-intent product + category terms) and avoid vanity metrics like raw sessions. A roadmap that maps content to funnels will produce higher-quality traffic and clearer attribution.
Tip: Integrate roadmap items with your ad strategy so paid search and organic pages support the same landing experiences and measurement plan.
Use this simple funnel to map content and measurement:
TOF (Discovery): informational content, blog clustersMOF (Consideration): comparison pages, buyer guides, category pagesBOF (Conversion): product pages, pricing pages, lead forms
Each funnel layer should have target KPIs (impressions → clicks → micro-conversions → revenue). Link organic traffic improvements to business impact by assigning estimated $ value per conversion and tracking cohorts over 30-90 days.
For practical frameworks and integration with development pipelines, see Prebo Digital’s services overview for how SEO fits into full-funnel growth efforts: Services overview and learn about our approach on the agency page: About Prebo Digital.
A roadmapping process is only as good as its measurement. For US-focused businesses, ensure GA4, server-side tracking, and ad platform conversions are aligned to avoid double-counting or blind spots. Create an analytics spec that lists every conversion event, its funnel location, and attribution window.
User clicks organic result -> pageview (GA4) -> add_to_cart (event) -> purchase (server-side validated)Attribution layer reconciles ad platform conversions with server events
Use server-side tagging to reduce signal loss from browser restrictions. Validate purchase events against order values in your backend (Stripe, Shopify) and reconcile weekly to catch drift. When estimating lifts, show $ values in USD and label them as estimates or ranges.
For teams integrating SEO with broader growth systems and automation, align the roadmap with your engineering backlog and analytics ownership. If you want a practical example of how this fits into a full growth system, explore the Prebo Digital homepage for context on results-driven implementations: Prebo Digital homepage.
Run controlled experiments on high-impact pages: title/meta changes, structured data updates, content expansions, and internal linking tests. Use GA4 cohorts and conversion windows to measure impact. Maintain a reporting cadence (weekly traffic health, monthly revenue attribution) and keep a living backlog prioritised by expected revenue impact.
A short example: a mid-market Shopify store targets a set of 12 product-adjacent keywords. By mapping those keywords to optimized category pages and validating purchases via server-side events, the team can better attribute organic lifts to marketing efforts and adjust paid budgets accordingly. Learn how to request an analysis that maps SEO to revenue in a growth-focused engagement on the contact page: Contact Prebo Digital.
If you want to explore the framework or see a real-world example of a roadmap applied to an eCommerce or B2B funnel, document the baseline metrics and run a scoped pilot before scaling.
Here's what sets us apart
Don't just take our word for it
Keep reading
Speak with our SEO specialists to boost your rankings. Free comprehensive SEO audit (worth R2,500).
Get Free SEO Audit
