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Discover what makes us different
Clients average a 200% lift in organic traffic, with some accounts closer to 350%.
We target the commercial keywords that put your business on page one of Google.
Half a decade of South African search campaigns behind every strategy we build.
Google Premier Partner status, verified and maintained since 2022.
Here's what sets us apart from the competition
Find answers to common questions
Key technical work includes improving site speed and render performance, implementing structured data and canonicalization, fixing crawl and index issues, and deploying server-side tracking and clean sitemaps tailored to Shopify or WooCommerce setups.
Accurate measurement uses GA4, Google Tag Manager, server-side tracking, and cohort or MER analyses to link organic sessions to revenue while accounting for assisted conversions and cross-channel attribution.
Timeline varies with competition and technical debt but measurable improvements are commonly seen in 3-12 months; early technical fixes and targeting low-competition, high-intent pages can yield faster, incremental wins while longer-term content and authority work compounds over time.
SEO should feed keyword intent and high-converting landing pages into paid campaigns while CRO testing optimizes those pages for higher conversion rates, creating a system where attribution and data flow inform budget and creative decisions for profit-focused growth.
SEO drives revenue by targeting high-intent queries, improving landing-page conversion rates, and reducing acquisition cost over time; technical and content work increases qualified organic traffic that converts into repeat customers and predictable revenue streams.
In This Article
Cost vs Speed
Attribution Clarity
Hybrid Option
Choosing between an SEO operations partner and an in-house SEO team is a strategic decision that affects CAC, LTV, and long-term profitability. This seo-operations-partner-vs-in-house-seo-team-comparison walks through resourcing, speed to impact, operational discipline, attribution clarity, and real US cost examples so you can pick the right model for your Shopify, WooCommerce, or B2B SaaS business.
Below are approximate US cost ranges (estimates) to help frame total cost of ownership. Salaries and retainers vary by market and experience.
| Resource | Monthly Cost (US, est.) | Primary Strength |
|---|---|---|
| In-house SEO Manager | $7,000-$14,000 salary equivalent | Product alignment, rapid iteration |
| SEO Specialist / Content Ops | $4,000-$10,000 | Content scale, editorial control |
| SEO Operations Partner Retainer | $6,000-$20,000 | Cross-functional team, tooling, analytics |
A single retainer can replace multiple hires if you need immediate process, tooling, and attribution-especially when a partner brings server-side tracking and GA4 expertise that reduces wasted ad spend. Learn how we structure services on our services page.
Partners can accelerate outcomes by delivering standardized playbooks for field-tested processes. See examples of agency-driven growth systems on our homepage, which outlines a data-first approach useful in this seo-operations-partner-vs-in-house-seo-team-comparison.
Operational workflows define whether an in-house team or an SEO operations partner will produce better, more measurable revenue results. This section lays out a practical framework for the seo-operations-partner-vs-in-house-seo-team-comparison and shows how to measure impact in US dollars and percentages.
| Stage | Typical KPIs | Key Tracking Events |
|---|---|---|
| Top of Funnel (TOF) | Impressions, organic sessions | page_view, organic_search |
| Middle of Funnel (MOF) | Engagement rate, email signups | newsletter_subscribe, product_view |
| Bottom of Funnel (BOF) | Transactions, AOV, conversion rate | purchase (with revenue), checkout_start |
A partner typically implements server-side purchase events and cleanses data before applying attribution models; in-house teams may need time to build the same ETL and QA processes. For a US DTC store with $100,000 monthly revenue and a 2% conversion rate, a 10% lift in BOF conversion equals an extra $10,000/month-this is a useful way to compare projected ROI between hiring and partnering.
Hybrid models combine the advantages of both: an in-house owner for product alignment and a partner for operations, tooling, and advanced attribution. If you want a concrete example of hybrid roles and responsibilities, see how we outline long-term partnerships on our About page.
If you decide to explore a partner, ask about their process: Strategy → Build → Test → Scale → Report. That sequence reduces guesswork and aligns with long-term profitability goals. If you want to see how a performance-driven agency frames retainer inclusions and reporting cadence, review the structure on our services page and consider a focused audit to compare in-house velocity vs partner deliverables. Explore the framework and see a real-world example to apply this comparison to your store.
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