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Clients average a 200% lift in organic traffic, with some accounts closer to 350%.
We target the commercial keywords that put your business on page one of Google.
Half a decade of South African search campaigns behind every strategy we build.
Google Premier Partner status, verified and maintained since 2022.
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Key technical work includes improving site speed and render performance, implementing structured data and canonicalization, fixing crawl and index issues, and deploying server-side tracking and clean sitemaps tailored to Shopify or WooCommerce setups.
Accurate measurement uses GA4, Google Tag Manager, server-side tracking, and cohort or MER analyses to link organic sessions to revenue while accounting for assisted conversions and cross-channel attribution.
Timeline varies with competition and technical debt but measurable improvements are commonly seen in 3-12 months; early technical fixes and targeting low-competition, high-intent pages can yield faster, incremental wins while longer-term content and authority work compounds over time.
SEO should feed keyword intent and high-converting landing pages into paid campaigns while CRO testing optimizes those pages for higher conversion rates, creating a system where attribution and data flow inform budget and creative decisions for profit-focused growth.
SEO drives revenue by targeting high-intent queries, improving landing-page conversion rates, and reducing acquisition cost over time; technical and content work increases qualified organic traffic that converts into repeat customers and predictable revenue streams.
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Scalable roadmap
Small businesses in the United States often look beyond traditional SEO agencies to control costs, improve attribution, or build internal capability. This guide walks through the most common alternatives to a full-service SEO agency, with context on expected costs (US estimates), operational trade-offs, and tracking considerations that protect marketing ROI.
Below are approximate cost ranges for each option. These are estimates and will vary by market and experience level.
| Option | Typical monthly cost | Best use case |
|---|---|---|
| Freelancers / consultants | $500-$2,500 (project or monthly) | Short-term projects, audits, content bursts |
| In-house hire (salary pro-rated) | $4,000-$8,000/month (mid-level SEO) | Continuous content and technical ownership |
| SEO tools & internal process | $50-$400/month (tools) + labor | Teams with bandwidth to execute and measure |
| Fractional/hybrid retainers | $1,500-$6,000/month | Scaling without full headcount |
Choosing an alternative affects how you measure incremental revenue. If you move away from an agency that provided end-to-end analytics, plan for clean attribution: GA4 setup, server-side tracking, UTM standards, and CRM tie-ins. Prebo Digital documents technical-first approaches to attribution and automation on the Services overview that are useful reference points when building an internal stack.
| Layer | Purpose |
|---|---|
| Client site (Shopify/WooCommerce) | Collect events and purchase data |
| Server-side tracking (GTM Server) | Improve signal reliability and filter bots |
| Analytics (GA4 + custom attribution) | Unified reporting and conversion modelling |
| CRM / Order system | Tie LTV and revenue to marketing touchpoints |
For a practical comparison of managed services versus in-house builds, the Prebo Digital homepage outlines a technical-first approach that many small businesses emulate when they transition away from traditional agencies.
Match the option to your growth stage and internal capability. Use these criteria: expected revenue impact, speed-to-value, measurement clarity, and ongoing maintenance burden.
Example A - Early-stage Shopify store: use a mix of SEO tools ($50-$150/month) plus a freelancer for content and metadata. Track purchases through GA4 and link to your store orders for simple attribution. Example B - B2B SaaS with longer sales cycles: hire a fractional SEO lead to coordinate content and technical tasks while integrating organic leads into HubSpot or a CRM for funnel reporting.
Quick note on compliance: small businesses operating in the US must consider state privacy rules (for example, CCPA/CPRA in California) and cookie consent when implementing client-side tracking. Server-side tracking reduces exposure to client-side blockers but does not remove legal obligations. Consult legal counsel for compliance specifics.
A common scalable approach for small businesses is hybrid: adopt a core tooling stack, hire a fractional SEO lead, and use vetted freelancers for content and technical tasks. This reduces fixed payroll while retaining strategic oversight and the ability to standardize attribution practices. If you want a reference for how a technical-first, measurement-driven process looks at scale, review Prebo Digital’s approach on the About page.
If your team wants a simple next step, many small businesses use a one-off technical audit combined with a 90-day playbook from a consultant or hybrid retainer. For a way to bring external technical expertise into your plan without a full-service agency retainer, see Prebo Digital’s contact options for fractional and project-based engagements.
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