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Learn how to request accurate paid search quotes: what data to provide, pricing models, deliverables, and evaluation tips for US-based brands.
Spend ranges, AOV, margins, GA4 access, and recent account screenshots accelerate accurate quotes.
Normalize proposals by deliverables, attribution assumptions, and expected impact on CAC and MER.
Expect a roadmap covering tracking, account build, creative tests, and reporting tied to revenue.
When you request a quote from a paid search agency, you’re not only buying media management - you’re buying a growth system. Well-structured proposals translate into predictable CAC, clearer attribution, and faster path-to-profitability. Agencies should show a plan across strategy, build, test, scale, and reporting, with measurable milestones tied to revenue, not just clicks.
Provide concrete, US-centred numbers where possible: examples like "$30,000 monthly ad spend, AOV $95, gross margin 45%" let agencies produce realistic forecasts rather than vague ranges. If you prefer a quick intake, agencies often use a discovery form or request a short audit first.
If you need a model to benchmark proposals against, a short discovery audit (paid or complimentary) helps. For more on how integrated services and technical tracking come together, see our services overview and our approach on the homepage.
Common models you’ll see in the US market include:
| Model | Typical use-case | Estimated US range |
|---|---|---|
| Flat monthly retainer | Clear scope, ongoing optimisation | $2,000-$10,000+/month |
| Percentage of ad spend | Scales with budget; common for mid-market | 8%-20% of spend (estimate) |
| Project-based (audit or migration) | One-time migrations, account rebuilds, tracking setup | $3,000-$30,000 (depends on scope) |
These figures are estimates for US-based advertisers and will vary by agency experience, vertical complexity, and included services (e.g., server-side tagging, creative production, or data engineering).
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A strong paid search quote breaks down deliverables into Strategy → Build → Test → Scale → Report. Expect line items for account structure, tracking and attribution setup (GA4 + server-side), creative testing cadence, and dashboards that map to revenue metrics like MER and CAC.
A proposal should show how the agency will measure conversions across the funnel: TOF (awareness and broad prospecting), MOF (retargeting and engagement), BOF (purchase intent and direct response). They should specify attribution windows and how server-side tracking will reconcile platform conversions with backend order data to reduce over/under-attribution.
Pro tip: Ask for a scoped pilot or phased engagement that starts with a focused hypothesis test (30-60 days) before full-scale spend increases.
Normalize proposals by aligning on: included platforms, deliverables (tracking, creative testing, audience builds), success metrics (revenue, CAC, MER), and reporting frequency. A side-by-side comparison table helps; ensure all proposals use the same attribution assumptions for fairer forecasts.
If you want an example of Prebo Digital’s structured growth process and how we combine analytics, CRO, and paid media, learn about our team and approach on the About page. When you’re ready to move from quotes to action, many clients start by requesting a scoped audit or schedule a call via our contact page.
| Phase | Key deliverables | Typical timeline |
|---|---|---|
| Discovery & Audit | Account review, tracking gap analysis | 1-2 weeks |
| Build | Account structure, GTM, server-side setup | 2-4 weeks |
| Test & Optimize | A/B tests, audience refinement | Ongoing; 4-12 weeks for initial learnings |
When you submit a quote request, include the items listed earlier and ask for a sample 90-day roadmap. Compare proposals on profit impact, not just percentage lifts. If you’d like a framework to evaluate incoming quotes, consider requesting a scoped growth audit or booking a strategy call with agencies that prioritise clean attribution and revenue-driven testing.
Marion is an award-winning content creator with over a decade of experience crafting high-impact B2B and B2C content strategies. Her content journey began in the mid-00s as a journalist and copywriter, focusing on pop culture, fashion, and business for various online and print publications. As the Content Lead at Prebo Digital, Marion has driven significant increases in engagement, page views, and conversions by employing a creative approach that spans ideation, strategy and execution in organic and paid content.
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