Get a tailored portfolio bidding plan built for revenue growth, better attribution, and lower CAC - designed to scale across Google Ads campaigns.
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Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Custom Quote Structure
Revenue-First Bidding
Data & Attribution
Request a quote for portfolio bid strategy consulting services when you want a structured approach to manage automated bidding across multiple campaigns, channels, or account segments. Portfolio bidding aligns campaign objectives (ROAS, CPA, conversions) across a collection of campaigns, giving you centralized control over budget allocation and performance goals. Prebo Digital focuses on revenue impact, attribution accuracy, and CAC reduction rather than vanity metrics.
Typical clients requesting a portfolio bid strategy quote include US-based Shopify or WooCommerce stores with $50K+ monthly ad spend, B2B SaaS companies running multi-funnel paid search and display, and performance marketers managing cross-product portfolios. Examples below use US-dollar estimates and scenarios to keep recommendations practical and region-specific.
Quotes are based on a modular scope: discovery, strategy design, implementation, testing & optimization, and reporting. Each module is sized by account complexity and data maturity. A typical starter quote for medium complexity accounts (multiple campaigns, conversion types, and server-side tracking) ranges from $5,000-$12,000 for initial setup, followed by monthly retainers starting at $2,500 for managed optimization and reporting. These figures are estimates and will be refined after an account audit.
To see how this fits into long-term growth systems, review our high-level services and capabilities on the Services Overview and our agency approach on the About Prebo Digital. These links explain how portfolio bidding integrates with CRO, server-side tagging, and revenue-focused analytics.
Once a quote is accepted we begin with a prioritized implementation roadmap: map conversions to primary revenue streams, configure portfolio bid strategies (Target ROAS, Maximize Conversion Value with target ROAS, or Target CPA where appropriate), and instrument server-side tracking to reduce attribution leakage. For Shopify and Stripe flows we recommend aligning ecommerce revenue events to a single source of truth to measure MER and LTV-driven bidding decisions.
A typical engagement timeline for portfolio bid strategy consulting is 6-12 weeks for strategy and initial implementation, then ongoing monthly optimization. Milestones include discovery (week 1), architecture and tracking (weeks 2-3), bid strategy rollout (weeks 4-6), and test & ramp (weeks 7-12). Monthly retainers support iterative testing, audience refinement, and cross-channel attribution reconciliation.
A US ecommerce brand spending $120,000/month across search and shopping may see a modeled CAC improvement of 10-25% after aligning portfolio ROAS targets with gross margins and LTV forecasts. These are illustrative ranges based on Prebo Digital's experience and depend on data quality and seasonality. We always exclude weak-converting segments before scaling to protect margins.
Accurate portfolio bidding requires clean data pipelines. We integrate GA4, server-side tagging, and conversion modeling to reconcile platform-reported metrics with backend revenue. Adhere to US privacy rules and CCPA considerations when using first- and third-party signals; our tracking plans include consent-aware server-side configurations.
Note: portfolio bid strategies perform best when conversion windows, offline conversions, and revenue mapping are consistent across campaigns. Estimates for CAC or ROAS improvements depend on historical data and are provided after the discovery audit.
If you want an initial baseline audit, start at our homepage to understand our methodology, then use the contact form to request a quote. Our proposals outline expected timeline, measurable KPIs, and how portfolio bidding will be monitored and refined against MER and CAC objectives.
| Item | Typical cost (USD) |
|---|---|
| Discovery & audit | $1,500-$4,000 |
| Portfolio setup & tracking | $3,500-$8,000 |
| Monthly optimization retainer | $2,500+ |
Include account access and recent performance reports when requesting a quote to speed up the audit. Prebo Digital’s technical-first team will produce a scoped proposal outlining expected revenue impact, attribution upgrades, and a phased rollout plan tailored to your US market performance goals.
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