Get a revenue-focused plan to improve Shopping feed performance, attribution clarity, and CAC for US eCommerce stores.
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Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
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Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Scoped pricing
Technical-first setup
Revenue-focused testing
Request a quote for Merchant Center optimisation services to align product data, attribution, and media strategy with measurable revenue goals. Prebo Digital builds structured Merchant Center programs for Shopify and WooCommerce stores, focusing on conversion value, cleaner attribution, and lowered customer acquisition cost (CAC) across Google Shopping campaigns in the United States.
A well-optimised Merchant Center feed reduces disapproved products, improves impression share for high-value SKUs, and helps your Google Ads bidding capture real purchase intent. Optimisation is not just about feed fields - it’s about matching feed quality to landing page experience, server-side tracking, and campaign structure so your ads scale profitably.
When you request a quote for Merchant Center optimisation services, expect a scoped plan that follows Strategy → Build → Test → Scale → Report. The proposal outlines feed cleanup, mapping to Shopify/WooCommerce product attributes, structured campaign architecture, and tracking alignment with GA4 and server-side tagging.
Typical inclusions: product attribute remediation, structured feed rules, disapproval resolution, product grouping for priority bidding, and a 30-day proof-of-concept campaign test.
Prebo Digital’s approach is technical-first and evidence-based. Learn more about our broader services and how Merchant Center optimisation fits into a unified growth system on our Services page. For an overview of the agency’s philosophy on measurable growth, visit our About page.
Quotes are typically based on product catalogue size, current feed health, required integrations (Shopify/BigCommerce/WooCommerce), and tracking complexity. For example, a 1-500 SKU feed with basic mapping and a single US storefront often starts at a lower monthly retainer than a 10,000+ SKU enterprise catalogue that needs advanced attribute enrichment and server-side tracking configuration.
Estimates use US-dollar pricing and present ranges rather than fixed promises. A 30-day optimisation test will aim to reduce CAC and lift attributed revenue, with reporting calibrated to server-side events and GA4 conversions to avoid platform-reported bias.
A standard Merchant Center optimisation quote includes: initial audit, feed remediation plan, feed implementation (automated where possible), campaign structure recommendations, tracking alignment (GA4 + server-side), and a 30-90 day test plan. Typical timelines run 2-6 weeks for feed and tracking remediation, followed by a performance test phase.
| Deliverable | Included | Estimated time |
|---|---|---|
| Feed audit & disapproval fixes | Yes | 1-2 weeks |
| Attribute enrichment & mapping | Conditional | 1-3 weeks |
| Server-side tracking setup | Optional | 1-3 weeks |
We measure success by incremental attributed revenue and CAC improvements in the United States market using reconciled signals from GA4, server-side events, and platform data. Reports show true conversion value ranges in $ and highlight attribution uplift after server-side tagging. For long-term growth, our retainers are built to optimise for profitability and MER, not just clicks.
If you want a tailored outline or have a large catalogue, request a detailed quote or schedule a scoped review. Start by visiting our homepage or submit project details on our Contact page to get a custom plan and timeline.
A US apparel merchant with ~2,500 SKUs engaged a Merchant Center optimisation retainer. After feed cleanup, attribute enrichment, and server-side campaign attribution, the test phase showed a measurable reduction in untracked offline conversions and improved bid efficiency for high-margin SKUs. Reported figures were reconciled against payment data to verify actual revenue lift in $ (results vary; this is an illustrative example).
Next step: Request a scoped quote to include SKU count, current feed status, and preferred US storefronts; we’ll return a written proposal with timelines and a test plan.
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