Transparent US-focused pricing and scope guidance for done-for-you PPC campaign management. Book a Free Strategy Call to see how pricing maps to revenue outcomes.
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Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Pricing Models
What Impacts Cost
Evaluate by ROI
Pricing for done-for-you PPC campaign management varies based on ad spend, channel mix, technical scope, and reporting needs. The primary models you’ll encounter are percentage of ad spend, flat monthly retainer, and performance-linked retainers. Each model shifts risk, alignment, and incentives differently - choose the one that aligns with your growth stage and focus on profitability, not just traffic.
Note: Example price ranges below are illustrative for US-based eCommerce and B2B advertisers and should be validated with a scoped audit.
| Monthly Ad Spend | Common Management Fee | Typical Scope |
|---|---|---|
| $1,000-$10,000 | $600-$2,000 flat or 15%-25% | Setup, weekly optimisations, basic reporting |
| $10,000-$50,000 | $2,000-$7,500 or 10%-18% | Advanced tracking, channel expansion, CRO tests |
| $50,000+ | Custom retainer + performance incentives | Full-funnel strategy, dedicated account team, data engineering |
For many scaling brands the value driver is not the lowest fee but how the management scope reduces CAC, improves LTV capture, and clarifies attribution. If you use Shopify or WooCommerce, make sure the management scope includes payment and subscription platforms (e.g., Stripe) and email flows to close the attribution loop.
See how Prebo Digital structures retainers and services on our services overview and why clean data pipelines matter on our homepage.
An effective done-for-you PPC campaign management retainer should be scoped around five phases: Strategy → Build → Test → Scale → Report. Each phase has time and cost implications - initial setup (tracking, account structure, creative tests) is front-loaded, while ongoing optimization focuses on improving profitability and unit economics.
When evaluating proposals, ask how the agency will attribute revenue across these stages. Platform-reported conversions can misattribute cross-device or offline conversion events - a structured approach with GA4, server-side tracking and a data pipeline avoids inflated platform metrics and surfaces true CAC and MER.
Request a scoped example showing: projected monthly ad spend, proposed fee (flat or percentage), expected reporting cadence, included hours for strategy and creative, and exclusions (e.g., creative production, landing page builds). Prebo Digital outlines scope and ongoing testing plans on our about page and provides engagement details on our contact page.
| What to ask an agency | Why it matters |
|---|---|
| How do you handle server-side tracking? | Ensures accurate cross-device attribution and reduces reliance on platform pixels. |
| What does reporting include? | Revenue-oriented metrics (MER, CAC, LTV) not just clicks and conversions. |
| How often do you test creative and landing pages? | Testing cadence affects how quickly you can lower CAC and increase ROAS sustainably. |
Pricing for done-for-you PPC campaign management should be judged on the expected return in margin and predictable CAC improvements. Ask for case examples, expected timelines (usually 90-180 days to stabilise), and how the partner ties reporting to revenue - not just platform conversions.
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