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Performance-driven PPC management for real estate brokers and agents. Reduce CAC, improve attribution, and scale profitable leads with Prebo Digital.
Campaigns optimised to lower CAC and increase deal-attributed revenue.
Server-side tagging and CRM reconciliation reduce lost conversions.
Strategy → build → test → scale with measurable KPI gates.
Real estate paid media requires a different approach than generic ecommerce or lead-gen campaigns. The sales cycle, high ticket values, offline conversions (phone calls, showings), and local targeting needs make accurate tracking and revenue-focused optimisation essential. Prebo Digital applies a technical-first PPC framework that prioritizes revenue, not just clicks, and uses clean attribution to connect paid spend to closed deals.
Our approach blends media strategy with conversion rate optimisation and server-side tracking so you can measure true marketing impact. Read more about our services and how they integrate with marketing stacks on our services overview. If you want a quick sense of who we are and why we focus on attribution, visit Prebo Digital.
A designed-for-real-estate PPC program follows five phases: audience and funnel mapping, campaign and asset build (search, performance max, Facebook/Instagram when relevant), instrumentation (GA4, server-side, call tracking), iterative testing (creative, landing pages, bid strategies), and scale tied to profitability thresholds. Each phase includes KPI gates tied to revenue signals rather than vanity metrics.
Performance focus: we calibrate bids and budgets to target a profitable acquisition cost per closed deal or qualified showing, using modeled LTV assumptions and your average deal value in the United States ($ estimates used only for planning).
Real estate campaigns often convert offline. Accurate measurement requires cross-system attribution: Google Ads, Meta, CRM (e.g., HubSpot), and phone call data. We instrument server-side event collection and UTM-standardized landing pages to reduce attribution loss and align platform-reported conversions with CRM-verified outcomes.
Typical retainers are structured around monthly strategy, account management, creative testing, and reporting. Below is an example of common inclusions; exact scopes are customised to portfolio size, markets served, and monthly ad spend.
| Tier | Monthly Fee (estimate) | Includes |
|---|---|---|
| Growth | $3,000-$5,000 | Strategy, search campaigns, landing page audits, basic tracking |
| Scale | $5,000-$12,000 | Multi-channel media, CRO testing, server-side tagging, weekly optimisation |
| Enterprise | $12,000+ | Attribution engineering, API integrations, custom reporting, full-funnel optimisation |
Example: a US mid-market brokerage with $500K average deal value reduced average CAC by focusing on high-intent search terms, improving landing page conversion rates, and attributing offline conversions via CRM reconciliation. Models should use conservative close-rate estimates and mark $ figures as planning ranges.
We deliver transparent reporting that ties ad spend to revenue signals and margin impact. Reports include spend by channel, cost per qualified lead, modeled CAC to close, and recommendations for budget shifts. Monthly reviews align on hypothesis tests and the next quarter's roadmap.
Learn more about our team and how we approach long-term growth at our team, or Book a Free Strategy Call to discuss a custom plan for your portfolio.
Contact us today and we will get back to you shortly
Marion is an award-winning content creator with over a decade of experience crafting high-impact B2B and B2C content strategies. Her content journey began in the mid-00s as a journalist and copywriter, focusing on pop culture, fashion, and business for various online and print publications. As the Content Lead at Prebo Digital, Marion has driven significant increases in engagement, page views, and conversions by employing a creative approach that spans ideation, strategy and execution in organic and paid content.
Disclaimer: This content is for educational purposes only. Product availability, pricing, and specifications are subject to change. Always verify current details on the retailer's website before making a purchase. We may earn affiliate commissions from qualifying purchases.
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