Performance-first PPC campaign management and Google Ads execution built to lower CAC, improve attribution accuracy, and grow profitable revenue.
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Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Revenue-focused PPC
Technical-first tracking
Strategy-to-scale retainers
PPC campaign management and Google Ads are commonly treated as traffic drivers. At scale, traffic without clean attribution and funnel optimisation becomes an expense, not a profit centre. Our approach aligns Google Ads execution with business outcomes: lower customer acquisition cost (CAC), longer customer lifetime value (LTV), and measurable monthly efficiency ratio (MER).
Every engagement follows five phases. Strategy defines target audiences, revenue goals, and funnel touchpoints. Build implements account structure, creatives, and server-side conversion tags. Test runs controlled experiments on audiences, bidding and creative. Scale increases investment on winning segments. Report ties ad spend to revenue with clean attribution and automated dashboards.
Proper account structure and server-side tracking reduce wasted spend and attribution leakage. We map conversions to revenue events (lead, trial, purchase, subscription) and push those into Google Ads and your data warehouse. For Shopify and WooCommerce stores we align ecommerce purchase values in $ and reconcile platform-reported conversions with server-side events to find gaps.
See how our technical-first setup integrates with broader services on the services overview, and learn about our company background on the About Prebo Digital. For a snapshot of typical engagement models visit the Prebo Digital homepage.
| Objective | Primary KPI | Target (estimate, US ecommerce) |
|---|---|---|
| Acquire new customers | CAC | $30-$120 per customer depending on AOV |
| Increase repeat purchases | 30-60 day repurchase rate | 10%-30% (estimate) |
| Improve ROAS clarity | MER and revenue-attributed ROAS | Trackable to product-level revenue |
Execution for PPC campaign management and Google Ads requires both creative and technical work. Creative testing (ad copy, video, feed assets) and bid strategy experiments (tCPA, tROAS, manual bidding for ROAS control) must be paired with server-side conversion forwarding, GA4 reconciliation, and regular funnel analysis. For Shopify and WooCommerce clients we layer remarketing windows, cross-device stitching, and LTV modeling to prioritise long-term profit over one-off conversions.
Typical retainers run monthly and are built for scaling: a baseline management fee plus a performance-aligned band as spend grows. Example: a $3,000/month management retainer for an emerging ecommerce store with a $20,000 monthly ad spend, shifting to a scaled retainer as ROAS and revenue increase. These figures are illustrative; final scopes are customised.
We prioritise revenue impact over vanity metrics. That means integrating Google Ads data with server-side events, GA4, and your revenue reports to show the true business effect of campaigns.
Reporting includes a mix of automated dashboards and quarterly strategic reviews where we analyse CAC, LTV, MER, and attribution drift. We also advise on US privacy considerations (for example, CCPA implications on tracking windows) and implement consent-friendly server-side tagging where appropriate.
Engagements begin with a growth audit: account review, tracking audit, and a 30-60 day test plan. If you want to discuss a tailored plan, Book a Free Strategy Call or Request a Growth Audit to see a custom eCommerce plan.
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