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Integrated PPC and CRO services that lower CAC, improve attribution, and drive profitable revenue for US ecommerce and B2B brands.
PPC and CRO aligned to increase profitable revenue, not just traffic.
Server-side tracking and reconciliation to reduce platform conversion drift.
Strategy → Build → Test → Scale → Report for predictable, scalable outcomes.
PPC and CRO growth agency services align paid media spend with funnel efficiency so every dollar bought returns measurable, profitable revenue. When paid acquisition and conversion rate optimisation work together, brands reduce customer acquisition cost (CAC), improve lifetime value (LTV) capture and generate cleaner attribution for smarter bidding. Prebo Digital builds technical-first systems that connect ad platforms, server-side tracking, and conversion funnels to deliver accountable growth for US-based ecommerce and B2B clients.
Our retained engagements follow a Strategy → Build → Test → Scale → Report rhythm. Strategy sets revenue targets and acceptable CAC ranges; Build implements tracking, landing pages and campaign structures; Test runs A/B experiments and ad creative tests; Scale increases spend on statistically significant winners; Report gives clear MER, CAC, LTV and attribution clarity. See our service portfolio for examples and capabilities at Services Overview.
Prebo Digital’s approach is technical but pragmatic - we avoid vanity metrics and focus on measurable changes to MER and profit. Learn about the agency’s background and experience with growth systems on our About Us page.
| Event | Where it fires | Purpose |
|---|---|---|
| Ad click | Ad platform → click URL | Start user journey and passthrough UTM parameters |
| Page view | Client browser → GA4 | Measure sessions and engagement |
| Purchase | Server-side endpoint → ad platforms + data warehouse | Authoritative revenue event for attribution and reporting |
Example: a US Shopify brand spends $50,000/month on PPC with a 1.5% site conversion rate and $60 CAC. With a focused CRO roadmap (improving checkout conversion, personalised product pages, and faster load times) that raises conversion to 2.1% (illustrative estimate), acquisition efficiency can improve materially - lowering CAC and increasing monthly revenue. These figures are examples to illustrate impact and will vary by industry, seasonality and ad creative.
We also document inclusions and exclusions transparently: retainers typically include strategy, creative guidance, tracking implementation, and experiment design. Ad creative production, large engineering integrations, or third-party licensing are scoped separately to avoid scope creep. See how we structure engagements and long-term partnerships on our homepage.
Clean attribution starts with server-side events, consistent order IDs, and a data layer that connects ad clicks to backend revenue events. For US brands, consider privacy and CCPA obligations when designing consent flows; our tracking plans default to privacy-aware implementations and support first-party and server-side strategies to preserve measurement fidelity.
Prebo Digital works with Shopify and WooCommerce merchants, B2B SaaS and service brands, and in-house marketing teams aiming for profitable scale. Our engagements are designed to increase revenue per dollar spent, improve attribution accuracy, and create repeatable test-and-scale frameworks. To discuss specifics and fit, our team is available via the agency contact pathways described on the contact page.
Implementation note: combining PPC and CRO requires a single source of truth for revenue events. Where possible, push server-side purchase events to both GA4 and the ad platform conversion API to reduce attribution drift.
Contact us today and we will get back to you shortly
Marion is an award-winning content creator with over a decade of experience crafting high-impact B2B and B2C content strategies. Her content journey began in the mid-00s as a journalist and copywriter, focusing on pop culture, fashion, and business for various online and print publications. As the Content Lead at Prebo Digital, Marion has driven significant increases in engagement, page views, and conversions by employing a creative approach that spans ideation, strategy and execution in organic and paid content.
Disclaimer: This content is for educational purposes only. Product availability, pricing, and specifications are subject to change. Always verify current details on the retailer's website before making a purchase. We may earn affiliate commissions from qualifying purchases.
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