Integrated PPC and conversion rate optimisation designed to lower CAC, improve attribution accuracy, and grow profitable revenue.
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Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Revenue-first approach
Accurate attribution
Structured growth system
PPC and CRO growth agency services align paid media spend with funnel efficiency so every dollar bought returns measurable, profitable revenue. When paid acquisition and conversion rate optimisation work together, brands reduce customer acquisition cost (CAC), improve lifetime value (LTV) capture and generate cleaner attribution for smarter bidding. Prebo Digital builds technical-first systems that connect ad platforms, server-side tracking, and conversion funnels to deliver accountable growth for US-based ecommerce and B2B clients.
Our retained engagements follow a Strategy → Build → Test → Scale → Report rhythm. Strategy sets revenue targets and acceptable CAC ranges; Build implements tracking, landing pages and campaign structures; Test runs A/B experiments and ad creative tests; Scale increases spend on statistically significant winners; Report gives clear MER, CAC, LTV and attribution clarity. See our service portfolio for examples and capabilities at Services Overview.
Prebo Digital’s approach is technical but pragmatic - we avoid vanity metrics and focus on measurable changes to MER and profit. Learn about the agency’s background and experience with growth systems on our About Us page.
| Event | Where it fires | Purpose |
|---|---|---|
| Ad click | Ad platform → click URL | Start user journey and passthrough UTM parameters |
| Page view | Client browser → GA4 | Measure sessions and engagement |
| Purchase | Server-side endpoint → ad platforms + data warehouse | Authoritative revenue event for attribution and reporting |
Example: a US Shopify brand spends $50,000/month on PPC with a 1.5% site conversion rate and $60 CAC. With a focused CRO roadmap (improving checkout conversion, personalised product pages, and faster load times) that raises conversion to 2.1% (illustrative estimate), acquisition efficiency can improve materially - lowering CAC and increasing monthly revenue. These figures are examples to illustrate impact and will vary by industry, seasonality and ad creative.
We also document inclusions and exclusions transparently: retainers typically include strategy, creative guidance, tracking implementation, and experiment design. Ad creative production, large engineering integrations, or third-party licensing are scoped separately to avoid scope creep. See how we structure engagements and long-term partnerships on our homepage.
Clean attribution starts with server-side events, consistent order IDs, and a data layer that connects ad clicks to backend revenue events. For US brands, consider privacy and CCPA obligations when designing consent flows; our tracking plans default to privacy-aware implementations and support first-party and server-side strategies to preserve measurement fidelity.
Prebo Digital works with Shopify and WooCommerce merchants, B2B SaaS and service brands, and in-house marketing teams aiming for profitable scale. Our engagements are designed to increase revenue per dollar spent, improve attribution accuracy, and create repeatable test-and-scale frameworks. To discuss specifics and fit, our team is available via the agency contact pathways described on the contact page.
Implementation note: combining PPC and CRO requires a single source of truth for revenue events. Where possible, push server-side purchase events to both GA4 and the ad platform conversion API to reduce attribution drift.
Here's what sets us apart
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