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Discover what makes us different
Our average client sees a 35% lift in conversion rate across 150+ CRO projects.
500+ tests run across landing pages, checkouts and lead capture forms.
Every change is backed by analytics, heatmaps and real session data.
Certified VWO partners running enterprise-grade experimentation programmes.
Here's what sets us apart from the competition
Find answers to common questions
Prebo integrates CRO work with GA4, Google Tag Manager, server-side tracking, and common ecommerce platforms like Shopify and WordPress to ensure accurate event capture and attribution. We also set up ETL or data-layer solutions where needed so test results feed into a single source of truth for decision making.
Common experiments include A/B tests, multivariate tests, funnel experiments, UX and checkout performance optimizations, and technical fixes that reduce friction. Test duration depends on traffic volume and required statistical power but typically ranges from several weeks to a few months per experiment cycle.
We prioritise revenue-per-visitor, conversion rate, average order value, customer acquisition cost (CAC), lifetime value (LTV), and marketing efficiency ratio (MER), alongside statistical significance for experiments. Clean attribution and centralized data pipelines ensure those metrics reflect true business impact rather than platform-reported figures.
CRO is designed to improve conversion efficiency and attribution accuracy, which can increase revenue and profitability when combined with product-market fit and adequate traffic. Outcomes vary by business and depend on test quality, funnel issues identified, and downstream economics, so results are not assured and are measured against revenue-focused KPIs rather than vanity metrics.
CRO is the systematic process of improving a website or funnel to increase revenue per visitor. Prebo Digital uses a technical-first, analytics-driven approach with hypothesis-driven experiments, server-side tracking, and funnel-level optimization focused on measurable revenue outcomes.
In This Article
CRO-First UX
Measurement-Driven
Strategy → Scale
Combining performance marketing with UX design turns traffic into predictable revenue. A performance marketing agency for UX design prioritizes measurable business outcomes - lower customer acquisition cost (CAC), higher conversion rates, and improved average order value (AOV). Rather than treating design as aesthetic polish, the approach systematically optimizes funnels from TOF → MOF → BOF with a focus on profitability and attribution clarity.
Prebo Digital builds a structured framework: research, hypothesis, build, test, and scale. This ensures UX decisions are tied to paid media performance and revenue, not subjective opinions. A typical engagement begins with an audit of ad performance, analytics, and UX flow to identify high-impact frictions and measurement gaps.
A performance marketing agency for UX design brings together:
For a practical starting point, review our core offerings on the Services page to see how strategy, build, and measurement align. If you want an overview of our approach and values, visit the homepage for examples of revenue-focused engagements.
Addressing these issues typically produces measurable uplifts. For example, a focused UX checkout redesign for a US Shopify store can reduce checkout abandonment by an estimated 10-30% (range is an estimate and will vary by vertical and price point). These figures are illustrative and tied to the US eCommerce context.
A performance marketing agency for UX design operationalizes this workflow so design and media decisions are data-driven. Below is a concise breakdown of each phase and expected deliverables.
| Phase | Deliverables | Business impact (example) |
|---|---|---|
| Strategy | Funnel audit, UX research plan, measurement gaps | Prioritized roadmap to reduce CAC |
| Build | A/B test variants, tagged events, server-side tagging | Cleaner attribution and faster decision cycles |
| Test & Scale | Validated UX changes, scaled creatives, bid strategies | Revenue growth at stable or lower CAC |
| Report | Attribution dashboards, MER/ROAS analysis | Actionable insights for ongoing optimisation |
Example: a US DTC brand on Shopify improved funnel conversion by testing CTA placement, microcopy, and a 1-click payment option. After 8 weeks, the estimated CAC dropped ~15% while AOV rose by an estimated $5-$12 (estimates depend on the product mix and seasonality).
Accurate measurement is the backbone of a performance marketing agency for UX design. We implement GA4, server-side tracking, and consolidated reporting to avoid platform-reported conversion inflation. Clean data pipelines enable decisions based on MER and profitability rather than vanity metrics. Learn about our agency approach and team on the About page, and if you’re ready to discuss a growth-focused UX program, see our Contact page for next steps.
A performance marketing agency for UX design is built for scaling brands that measure success by profitability and repeatable growth. If you need a structured program that links UX experiments directly to revenue and attribution, this approach is designed to deliver sustainable improvements.
Book a Free Strategy Call to explore a customised CRO-first UX plan or request a growth audit to identify the highest-value UX opportunities for your funnel.
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