Performance marketing for non-profits focused on measurable donation growth, accurate attribution, and sustainable fundraising economics.
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Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Revenue-focused funnels
Clean attribution
Data-driven retainers
Non-profit leaders, development directors, and in-house marketers need campaigns that increase donations, lower cost-per-donation (CPD), and improve donor lifetime value (LTV). A performance marketing agency for non-profits applies paid media, analytics, and conversion optimisation to fundraising funnels so every ad dollar is designed to generate net-positive impact. Prebo Digital brings a technical-first approach-clean attribution, server-side tracking, and funnel optimisation-built around revenue and sustainability rather than vanity metrics.
We follow a structured framework: Strategy → Build → Test → Scale → Report. Strategy starts with donor economics and target cohort modelling. The Build phase implements server-side tracking, donation funnel improvements, and targeted creative. Testing emphasises controlled experiments (A/B tests and holdouts) and statistically sound measurement. Scale only happens when unit economics-CAC vs LTV-are healthy, and reporting uses deduplicated, attribution-aligned metrics.
If you want an overview of our service mix and deliverables, see our Services Overview which explains how paid media, CRO, and tracking integrate for revenue-focused growth.
Success metrics shift from impressions and CTR to net donation value, cost-per-donation, donor retention rates, and multi-touch attribution aligned to your CRM. We tie ad spend back to donation outcomes using GA4, server-side tagging, and CRM ETL so your reported ROAS reflects real, post-processing revenue (including refunds and payment fees).
Example US scenario: for a small state-focused charity running Google and Meta with $5,000/month ad spend, a target CPD of $25-$75 is common depending on ask size and creative; these are estimates and vary by vertical and audience.
To understand our agency background and who you’ll work with, review our agency story on the About Prebo Digital page.
Our deliverables align with fiscal responsibility and donor experience: campaign strategy, Google Ads and social media management, conversion rate optimisation for donation forms, server-side tracking and GA4 setup, and data pipelines to your CRM for clean attribution. We include monthly reporting that reconciles ad platform conversions with CRM donations and payment processor data.
| Tier | Monthly Retainer (estimate) | Suggested Ad Spend |
|---|---|---|
| Starter | $2,000-$3,500 | $2,000-$7,000 |
| Growth | $4,000-$7,000 | $8,000-$25,000 |
| Enterprise | $8,000+ | $25,000+ |
These ranges are illustrative for US-based non-profits and depend on campaign complexity, geographic targeting, and required integrations. Retainers include strategic planning, tracking implementation, creative testing oversight, and reporting. Specific exclusions (e.g., ad spend, third-party software fees) are documented in proposals.
We prioritise attribution clarity: server-side event capture, deduplication layers, and deterministic joins between ad events and CRM donations. That approach reduces overcounting and provides a single source of truth for fundraising ROI. See how our services combine technical tracking and growth strategy by visiting our homepage for examples of integrated projects.
Engagements typically begin with a diagnostic audit to map gaps in tracking, funnel leaks, and creative performance. After the audit we deliver a prioritized roadmap with measurable milestones. For implementation and launch logistics, you can review how to get started and reach our team on the Contact page.
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