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Performance marketing agency for non-profits focused on measurable donation growth, accurate attribution, and sustainable fundraising economics. Learn about retainers, tracking and funnel optimisation.
Optimise donation funnels to prioritise net revenue and donor LTV.
Server-side tracking and CRM joins to reconcile ads with donations.
Structured retainers with audits, testing, and monthly reconciled reporting.
Non-profit leaders, development directors, and in-house marketers need campaigns that increase donations, lower cost-per-donation (CPD), and improve donor lifetime value (LTV). A performance marketing agency for non-profits applies paid media, analytics, and conversion optimisation to fundraising funnels so every ad dollar is designed to generate net-positive impact. Prebo Digital brings a technical-first approach-clean attribution, server-side tracking, and funnel optimisation-built around revenue and sustainability rather than vanity metrics.
We follow a structured framework: Strategy → Build → Test → Scale → Report. Strategy starts with donor economics and target cohort modelling. The Build phase implements server-side tracking, donation funnel improvements, and targeted creative. Testing emphasises controlled experiments (A/B tests and holdouts) and statistically sound measurement. Scale only happens when unit economics-CAC vs LTV-are healthy, and reporting uses deduplicated, attribution-aligned metrics.
If you want an overview of our service mix and deliverables, see our Services Overview which explains how paid media, CRO, and tracking integrate for revenue-focused growth.
Success metrics shift from impressions and CTR to net donation value, cost-per-donation, donor retention rates, and multi-touch attribution aligned to your CRM. We tie ad spend back to donation outcomes using GA4, server-side tagging, and CRM ETL so your reported ROAS reflects real, post-processing revenue (including refunds and payment fees).
Example US scenario: for a small state-focused charity running Google and Meta with $5,000/month ad spend, a target CPD of $25-$75 is common depending on ask size and creative; these are estimates and vary by vertical and audience.
To understand our agency background and who you’ll work with, review our agency story on the About Prebo Digital page.
Our deliverables align with fiscal responsibility and donor experience: campaign strategy, Google Ads and social media management, conversion rate optimisation for donation forms, server-side tracking and GA4 setup, and data pipelines to your CRM for clean attribution. We include monthly reporting that reconciles ad platform conversions with CRM donations and payment processor data.
| Tier | Monthly Retainer (estimate) | Suggested Ad Spend |
|---|---|---|
| Starter | $2,000-$3,500 | $2,000-$7,000 |
| Growth | $4,000-$7,000 | $8,000-$25,000 |
| Enterprise | $8,000+ | $25,000+ |
These ranges are illustrative for US-based non-profits and depend on campaign complexity, geographic targeting, and required integrations. Retainers include strategic planning, tracking implementation, creative testing oversight, and reporting. Specific exclusions (e.g., ad spend, third-party software fees) are documented in proposals.
We prioritise attribution clarity: server-side event capture, deduplication layers, and deterministic joins between ad events and CRM donations. That approach reduces overcounting and provides a single source of truth for fundraising ROI. See how our services combine technical tracking and growth strategy by visiting our homepage for examples of integrated projects.
Engagements typically begin with a diagnostic audit to map gaps in tracking, funnel leaks, and creative performance. After the audit we deliver a prioritized roadmap with measurable milestones. For implementation and launch logistics, you can review how to get started and reach our team on the Contact page.
Marion is an award-winning content creator with over a decade of experience crafting high-impact B2B and B2C content strategies. Her content journey began in the mid-00s as a journalist and copywriter, focusing on pop culture, fashion, and business for various online and print publications. As the Content Lead at Prebo Digital, Marion has driven significant increases in engagement, page views, and conversions by employing a creative approach that spans ideation, strategy and execution in organic and paid content.
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