Performance-focused online advertising services for real estate brokerages and agents, built to lower CAC and increase qualified leads using clean attribution and funnel optimisation. Book a Free Strategy Call to explore an actionable plan.
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Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Performance-first Media
Clean Attribution
Funnel Optimisation
Online advertising for real estate requires a revenue-first approach: the goal is not just traffic, it is qualified buyer and renter leads, property tour bookings, and measurable closed deals. Prebo Digital applies performance media strategies across Google Ads, Meta, and programmatic channels to reduce cost-per-lead (CPL), improve lead quality, and clarify attribution so you can optimise spend by true business outcomes.
We follow Strategy → Build → Test → Scale → Report. That means mapping your funnel (top-of-funnel listing awareness to bottom-of-funnel tour bookings), implementing server-side tracking for clean attribution, and running experiments to identify profitable creative and bid strategies. For a high-intent vertical like real estate, this approach prioritises buyer intent signals and downstream metrics such as show-rate and close-rate, not vanity metrics.
See how our core services connect to real estate advertising on our Services Overview and learn more about who we are on the About Us page.
We implement GA4, server-side Google Tag Manager, and clean event pipelines to connect ad clicks to CRM events (inquiries, showings, closings). This reduces lost conversions from ad blockers and browser signal loss. For many US brokerages we model attribution that reconciles platform conversions with CRM-verified outcomes - showing where your $ actually converts to booked tours and closed transactions.
Real example: a regional brokerage can expect CPL reductions or improved lead-to-show ratios when creative, targeting and tracking are aligned. Estimates depend on market and inventory; typical CPL ranges for targeted listing campaigns in US metros often start around $50-$250 as an initial benchmark (estimates only).
Campaign types we operate for real estate clients include: hyper-local search campaigns for property seekers, dynamic remarketing for listing viewers, lead-gen ads optimised for appointment bookings, and branded discovery to support agent reputation. We pair creative testing with bid strategies that prioritise high-intent signals (e.g., searches for "open house" + neighbourhood).
| Tier | Monthly Media Spend | Services Included |
|---|---|---|
| Growth | $5,000-$15,000 | Strategy, campaign build, weekly optimisation, tracking setup |
| Scale | $15,000-$50,000+ | A/B testing, server-side tracking, CRM integration, monthly reporting |
Monthly retainers are designed to support continuous testing and funnel optimisation. We report on revenue impact, CAC, and lead quality so your team can make informed decisions about scaling ad spend. For specifics on service structure and technical capabilities, visit our homepage.
If you want an audit of existing campaigns and tracking, you can request a growth audit through our contact page. Our team focuses on measurable revenue outcomes, not just impressions or clicks.
Here's what sets us apart
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