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Prebo Digital offers online advertising services focused on profitable growth, clean attribution, and scalable paid media across Google, Meta, TikTok and programmatic channels.
Ad strategies designed to improve CAC, LTV, and overall profitability.
Server-side tracking and GA4 reconciliation to reduce signal loss.
Structured Test → Scale cycles that align spend with unit economics.
Online advertising services should drive profitable customer acquisition, not just clicks. At Prebo Digital we align paid media strategy with unit economics, clean attribution, and funnel optimization so Shopify stores, B2B SaaS teams, and service businesses can scale while protecting margins. Our approach combines Google Ads, Meta, TikTok and programmatic buys with server-side tracking and GA4-based measurement to give clear answers about CAC, LTV, and MER.
We move through Strategy → Build → Test → Scale → Report, ensuring every dollar targets revenue improvement rather than vanity metrics. This means auditing landing pages, shopping feeds, and attribution, then implementing tag governance, creative tests, and bid strategies that reflect true profit margins.
| Phase | Primary Deliverable | Typical 30-90 day focus |
|---|---|---|
| Strategy | Media plan, CAC/LTV targets | Unit economics & channel selection |
| Build | Tags, server-side tracking, creatives | Accurate conversion capture |
| Test | A/B creative and audience experiments | Signal-backed optimisations |
Note: accurate attribution starts with server-side tagging and structured data pipelines. We pair GA4 and Google Tag Manager with server-side collection to reduce signal loss on US platforms.
Want a concise view of where paid media fits into your growth stack? See our Services Overview for how paid channels integrate with CRO and tracking, or learn about our company background on the Prebo Digital homepage.
We prioritise revenue impact across the funnel: TOF (awareness), MOF (consideration), and BOF (conversion). For each stage we define conversion events that map to US business KPIs - leads, trial starts, add-to-carts, and purchases - and apply attribution models that reflect cross-device behavior common in US markets.
Example: a Shopify store with $150 average order value and a target CAC of $30. We first instrument server-side tracking and GA4, then backfill campaign-level revenue with first-party signals to calculate true MER. When platform-reported conversions differ from server-side revenue, our ETL processes reconcile gaps so bid strategies optimise toward profitable ROAS and not inflated counts.
We operate on monthly retainers and growth-based scopes designed to scale. Typical inclusions: account strategy, tag governance, creative testing roadmap, bid management, and weekly performance reports with actionable insights. Pricing varies by ad spend and complexity; for example, engagements often start in the $5,000-$10,000/month range for high-touch management for US eCommerce brands (figures are illustrative and will depend on scope).
| Retainer Tier | Typical Ad Spend | Core Inclusions |
|---|---|---|
| Growth | $10k-$50k / month | Strategy, tag setup, weekly ops |
| Scale | $50k+ / month | Full-funnel testing, data engineering |
Our monthly reports show revenue by channel, reconciled conversions (server-side vs platform), CAC trends, and funnel friction points. We prioritise actions that move profit: revise audiences that increase CAC, reallocate spend to channels lowering CAC, and iterate landing pages to lift conversion rate by a target percentage rather than chasing impression share.
Learn more about the people and technical approach behind our work on the About Prebo Digital page. If you want a tailored breakdown of how online advertising services could affect your CAC and LTV, Book a Free Strategy Call or request a growth audit.
If you run a Shopify or WooCommerce store, a B2B funnel, or manage paid channels in-house, our online advertising services are designed to plug into your existing stack and produce measurable improvements in profitability. Typical next steps: a growth audit, tag governance review, and an initial 90-day test plan aimed at measurable CAC improvements.
Contact us today and we will get back to you shortly
Marion is an award-winning content creator with over a decade of experience crafting high-impact B2B and B2C content strategies. Her content journey began in the mid-00s as a journalist and copywriter, focusing on pop culture, fashion, and business for various online and print publications. As the Content Lead at Prebo Digital, Marion has driven significant increases in engagement, page views, and conversions by employing a creative approach that spans ideation, strategy and execution in organic and paid content.
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