A step-by-step guide for founders and marketing leaders to request clear, revenue-focused PPC quotes that prioritise profitability and attribution accuracy.
Image via 123RF
Fill out the form below and our team will get back to you within 24 hours
Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Structured Brief
Evaluate by Revenue
Clarify Technical Scope
Requesting a quote for e-commerce PPC services is more than asking for a price - it is the start of a revenue-focused partnership. A good quote shows scope, expected outcomes, tracking and reporting commitments, and a roadmap for reducing CAC while increasing LTV. For US-based Shopify, WooCommerce and B2B ecommerce brands, clarity around attribution, server-side tracking, and funnel measurement is essential when comparing proposals.
Send a concise brief that follows this structure to get comparable quotes quickly. Include a 1-paragraph business summary, a 1-paragraph performance snapshot, budgets and timelines, and a clear list of deliverables you expect in the quote (strategy, build, tracking, optimisation cadence, reporting). When you request a quote for e-commerce PPC services, ask vendors to separate setup fees from ongoing retainers and to state assumptions behind projected outcomes.
If you want a template or checklist that aligns with technical tracking and CRO requirements, review Prebo Digital's services overview for how agencies typically structure retainers and deliverables: https://prebodigital.com/services/. For context on how a technical-first agency integrates tracking with ad strategy, see our homepage description of capabilities: https://prebodigital.com/.
| Item | Why it matters |
|---|---|
| Monthly ad spend range | Helps scope management hours and bidding strategy. |
| Primary KPIs (MER, CAC, AOV) | Ensures alignment on profitability versus vanity metrics. |
| Tracking notes (GA4, server-side) | Prevents attribution gaps and simplifies reporting. |
When you receive proposals, evaluate them on scope clarity, measurable outcomes, and technical commitments. Vendors should outline a structured plan: discovery and strategy, platform build (campaigns, audiences, scripts), tracking implementation (GTM, server-side, GA4 reconciliation), optimisation testing, and regular reporting that ties spend to revenue. Focus on projected business impact (CAC reduction, incremental revenue) rather than platform-reported conversion counts alone.
Estimated retainer ranges for e-commerce PPC services in the United States often fall between $2,000 and $12,000 per month depending on ad spend, complexity, and technical work required. Setup fees for tracking, server-side tagging, or migration can be $1,500-$10,000 as one-time investments. These figures are estimates and should be confirmed with suppliers.
A good proposal for e-commerce PPC services will include a phased timeline and measurable milestones tied to revenue outcomes. For more detail about Prebo Digital's approach to growth retainers and technical tracking, read about the agency's background and team approach: https://prebodigital.com/about-us/. If you're ready to get a tailored quote, prepare the brief described above and the vendor can supply a customised plan - agencies typically request an initial call to confirm assumptions prior to finalising pricing. See our contact guidance for the information most helpful to provide: https://prebodigital.com/contact-us/.
Pro tip: Ask for a short pilot that validates tracking and early-scale tactics before committing to a long-term retainer. This protects budget and clarifies expected outcomes.
Here's what sets us apart
Don't just take our word for it
Keep reading
Speak with our Google Ads specialists. Free Google Ads account audit (worth R1,500).
Get Free Ads Strategy
