Step-by-step hiring criteria, interview questions, onboarding checklist and tracking expectations for founders and marketing leaders.
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Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Define clear KPIs
Test before hire
Require tracking fluency
Hiring a PPC campaign manager is about turning ad spend into predictable revenue. A skilled manager focuses on lowering CAC, improving conversion efficiency and aligning paid channels with lifetime value (LTV) - not just chasing clicks. This guide shows how to hire a PPC campaign manager who can run Google Ads, oversee performance media across Meta and TikTok, and collaborate with analytics and development teams to cleanly attribute revenue.
A concise job brief filters candidates quickly. Include expected responsibilities, KPIs (e.g., target CAC range, ROAS band, or MER improvement goals), tech stack (Google Ads, GA4, GTM, Shopify/WooCommerce), and whether the role is agency-side, in-house or fractional. If you work with external partners, outline how the manager will coordinate with dev and data teams - for example, server-side tracking owners.
Hiring note: For eCommerce, prefer managers who can tie paid media performance to LTV and cost-per-acquisition on a per-campaign level, not just platform metrics.
Sample interview questions: "How did you diagnose a drop in conversions when platform-reported conversions remained stable?" or "Describe a test that improved gross margin - what changed in targeting, bids and creative?" Look for answers that reference server-side tracking, UTMs, and funnel-level lift, not only platform KPIs.
If you want to compare an agency workflow to an in-house hire, review our services overview for capabilities that often complement internal hires: https://prebodigital.com/services/ and learn about our approach on the agency homepage: https://prebodigital.com/.
A practical paid test is often the fastest way to validate skills. Options include a short paid pilot (30-60 days), a take-home audit, or a live skills exercise. Define success metrics up-front (e.g., reduce CAC by X% or improve conversion rate by Y% for a defined audience). Estimate budgets and expected ranges; for many US mid-market Shopify stores, a meaningful pilot often uses $5,000-$20,000 in ad spend depending on category and goals (figures are estimates and vary by vertical).
| Layer | What it collects | Where it lives |
|---|---|---|
| Browser pixel | User events, ad clicks | Platform (Google, Meta) |
| Server-side | Purchase events, deduplicated data | Server / GTM Server |
| Analytics | Aggregated sessions, revenue by source | GA4 / Data Warehouse |
A qualified PPC manager will align bids and creative tests to each funnel stage and explain how experiments move users between stages. They should also document attribution assumptions and where additional server-side events or CRM joins are required for accuracy.
If you want to understand how a performance-focused agency coordinates these tasks with your team, see our about page for team capabilities: https://prebodigital.com/about-us/. For specific coordination on handoffs and audits, our contact page lists engagement options: https://prebodigital.com/contact-us/.
Final selection tips: scoring frameworks (experience, technical skills, collaboration, and case outcomes) reduce bias. Consider a 30-60 day pilot with revenue-triggered milestones so both sides evaluate real-world impact. Explore the framework and see a real-world example to validate the fit.
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