Step-by-step framework to request, compare, and evaluate performance marketing quotes so US founders and growth leaders can invest in revenue-driven partners.
Image via 123RF
Fill out the form below and our team will get back to you within 24 hours
Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Structured brief
Compare line items
Prioritise attribution
If you’re searching for how-to-get-quotes-for-performance-marketing-services, the difference between a vague price and an actionable proposal is a structured request. A clear brief lets agencies estimate expected outcomes, required media budgets, reporting needs, and attribution complexity - which is critical when you prioritise profitability over vanity metrics. Below are the core steps to prepare before you request quotes.
State precise revenue or unit targets (for example, $50,000 in monthly revenue or a target Customer Acquisition Cost (CAC) of $40). Include margins, average order value (AOV), LTV estimates, and any non-negotiable rules (e.g., no brand bidding). These figures help agencies provide realistic, US-specific estimates rather than generic ranges.
Include key metrics (last 90 days), ad platforms used, tracking setup (GA4, server-side, Google Tag Manager), and commerce platform (Shopify, WooCommerce). If you want agencies to scope tracking work, point them to your existing stack. For background on integrated services, see Services Overview.
Ask every agency for the same deliverables and structure: Strategy, Setup (tracking + accounts), Monthly Management, Media spend recommendation, KPIs, and Reporting cadence. This makes apples-to-apples comparisons possible when analysing costs and expected impact.
Grant read-only access to ad accounts, analytics, and commerce platform data or provide CSV exports of the last 6-12 months. Agencies often model expected outcomes from historical conversion rates and traffic mixes; providing the data upfront accelerates accurate quoting.
Describe how you want conversions attributed (last-click, data-driven, multi-touch model) and whether you require server-side tracking or clean attribution via a data layer. If accurate attribution matters to you, outline it in the RFP so quotes include any necessary analytics work. For examples of tracking-focused engagements, you can learn about our approach on the Prebo Digital homepage.
If you want to understand how an agency frames a revenue-focused engagement, check an agency’s services page for scope and retainer models. For example, reviewing a partner’s documented services helps set expectations before you ask for quotes: About Prebo Digital.
| Event | Where it's tracked | Purpose |
|---|---|---|
| Purchase | Server-side GA4 + Ad Platforms | Primary revenue attribution |
| Lead form submit | Client CRM + GTM | Sales pipeline input |
| Add to cart | Client analytics layer | Funnel friction analysis |
When you receive proposals, compare them across these dimensions: strategic approach, tracking and attribution work, media budget recommendations, timeline to meaningful results, and reporting transparency. Quality proposals explain how the agency will measure incrementality, handle data hygiene, and optimise for profitability, not just for reported conversions.
Discuss cookie consent and state privacy rules (for example, CCPA/CPRA in California) with agencies. Ensure quotes specify whether consent management, cookie-less measurement, or server-side conversions are included. Many vendors omit consent remediation costs, which can create unexpected project scope increases.
Tip: Ask agencies to show a sample dashboard and an attribution reconciliation example comparing platform-reported conversions to server-side-verified revenue. That demonstrates data hygiene and clarity.
A sample quote might include: $3,000 monthly management fee, $15,000 recommended monthly media spend, a 90-day tracking and setup milestone at $6,000, and a reporting cadence of weekly dashboards plus monthly strategic reviews. Use these line items to calculate expected blended CAC and to model payback periods. For a deeper view on revenue-focused retainers and long-term partnerships, see our service breakdown.
Once you’ve narrowed agencies by quote quality, request a short workshop or audit to validate assumptions on tracking and expected ROI. If you want to see how a structured engagement looks in practice, learn how this applies to your store and request a scoped example. Agencies that emphasise clean attribution and funnel optimisation will provide realistic scenarios rather than headline ROAS projections.
Here's what sets us apart
Don't just take our word for it
Keep reading
Speak with our Google Ads specialists. Free Google Ads account audit (worth R1,500).
Get Free Ads Strategy
