Step-by-step guidance for US founders and marketing leaders to request, compare, and evaluate quotes from performance-focused acquisition partners.
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Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
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Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Prepare a clear brief
Compare by revenue impact
Request a 90-day plan
When you ask agencies or freelancers for quotes, the quality of responses depends on the inputs you provide. Well-scoped requests save time, reduce back-and-forth, and produce proposals that can be compared on revenue impact rather than vanity metrics. This guide explains what to include in an RFP (request for proposal), common pricing models in the United States, and how to evaluate quotes for profitability and attribution clarity.
Understanding typical pricing models helps you compare apples-to-apples. In the US market expect proposals built around one or a mix of these structures:
When requesting quotes, ask vendors to break down line items: strategy hours, media management hours, creative production, tooling/subscriptions, and testing budget. That clarity helps you estimate true cost per acquisition and profitability.
If you want to review a performance-first services overview before drafting your brief, see our Services overview to align expectations with common deliverables.
Not all quotes are equal. Use a scorecard that weighs: expected incremental revenue, projected CAC, instrumentation and attribution clarity, and testing cadence. Ask each vendor to provide a 90-day test plan (strategy → build → test → scale → report) with measurable milestones and required client inputs.
For a mid-market Shopify store doing $200k/month with AOV $80 and aiming to lower CAC from $60 to $45, expect initial monthly retainer ranges in the US market of approximately $4,000-$12,000 plus media. A performance bonus can be structured as a percentage of incremental profit. These figures are illustrative and will vary by scope, historical data quality, and channel mix.
Tip: Require each quote to include assumptions (AOV, conversion rates, attribution window). When assumptions differ between vendors, normalize them to compare projected profitability.
Send a concise RFP or use a short intake form that captures the brief items above. Share access to analytics and ad accounts in a read-only mode to let vendors validate historical performance. If you’d like an example RFP and proposal checklist tailored for Shopify or WooCommerce stores, start from our homepage or learn about our team and approach on the About page.
When comparing final proposals, prioritize partners who demonstrate a systematic approach to attribution accuracy, funnel optimization, and profit-focused KPIs rather than simple click or impression metrics. For a hands-on review of a vendor proposal or to request a growth audit that benchmarks quotes against a structured framework, consider requesting a tailored evaluation or scheduling a vendor review session. Many teams prefer to book a Free Strategy Call to validate assumptions before engaging.
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