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Learn how to get an accurate Google Ads management quote: what agencies ask for, pricing models, and a checklist for US ecommerce and B2B teams.
Monthly spend, tracking maturity, creative needs, and account complexity shape pricing.
Provide spend, KPIs in $, platform access, creatives, and conversion data for accuracy.
Expect Strategy → Build → Test → Scale with line-itemed retainers or hybrid models.
When you search for how to get a quote for Google Ads management, you’re asking for a reliable price based on your goals, channel mix, and current setup. Quotes vary widely depending on monthly ad spend, account complexity, creative needs, landing page work, and tracking quality. This guide explains the inputs agencies typically use and what you should prepare so proposals are accurate and comparable.
Before requesting quotes, assemble the essentials: current monthly ad spend, primary KPIs (CPA/CAC, target ROAS, revenue goals), access to ad platforms and analytics, a list of existing landing pages, and any product or SKU-level constraints. Having these ready yields faster, more accurate proposals.
Example: A US-based Shopify store targeting $100,000 monthly revenue with $25,000 monthly ad spend will typically receive management proposals that reference spend tiers, expected hourly or percentage-based fees, and a plan to improve attribution and MER. Figures shown are estimates and will vary by scope.
If you want a baseline from an agency that combines media and tracking, review service scopes on the services page so proposals align with the vendor’s capabilities. Learn about our approach and team background on the about page, which helps clarify deliverables and experience.
| Pricing model | Typical US range | When it's used |
|---|---|---|
| Percentage of ad spend | 8%-20% of monthly spend | Scales with spend; common for large media budgets |
| Flat monthly retainer | $2,000-$10,000+ per month | Fixed scope engagements or intensive CRO + media bundles |
| Performance or hybrid | Lower retainer + success fee | Aligns incentives; needs clear measurement and attribution |
A transparent quote breaks down work into phases. Strategy and setup costs account for account audits, tracking fixes (GA4, server-side tagging), and initial campaign structure. Build covers asset production and campaign launches. Testing funds A/B tests, bidding experiments, and landing page iterations. Scaling is budget growth with ongoing optimisation, and reporting covers dashboards and attribution reconciliation.
| Phase | Deliverables | Notes / Estimated cost |
|---|---|---|
| Strategy & tracking | Audit, GA4 + server-side setup, attribution plan | One-time $2,000-$8,000 depending on complexity |
| Monthly management | Campaign management, bid strategy, creative refresh | $2,000-$6,000+/month or % of spend |
| CRO & development | Landing page tests, Shopify/WordPress changes | Project-based or included in higher retainers |
For US founders and marketing leads, a clear quote should also describe the measurement approach: which conversions are primary, how offline revenue is attributed, and whether server-side tagging is included. If you prefer vendors who combine media and technical tracking, review our combined services to understand scope and reporting expectations on the Prebo Digital homepage.
When comparing quotes, pay attention to how an agency measures success. Platform-reported conversions can differ from server-side or last-click models; ask how they reconcile attribution and whether they provide MER and profitability-focused reporting. If you’re ready to get a bespoke estimate, request a scoped audit to remove guesswork and align pricing to measurable outcomes - you can begin that process via our contact page to share goals and data securely.
A well-structured quote helps you compare cost against expected revenue impact and measurement rigour. If you want to see a real-world example of layered quotes and attribution modelling for a US ecommerce brand, explore our services framework and request a growth audit to receive an itemised, test-driven proposal designed to preserve profitability while scaling ad spend.
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Marion is an award-winning content creator with over a decade of experience crafting high-impact B2B and B2C content strategies. Her content journey began in the mid-00s as a journalist and copywriter, focusing on pop culture, fashion, and business for various online and print publications. As the Content Lead at Prebo Digital, Marion has driven significant increases in engagement, page views, and conversions by employing a creative approach that spans ideation, strategy and execution in organic and paid content.
Disclaimer: This content is for educational purposes only. Product availability, pricing, and specifications are subject to change. Always verify current details on the retailer's website before making a purchase. We may earn affiliate commissions from qualifying purchases.
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