Fill out the form below and our team will get back to you within 24 hours
Discover what makes us different
Clients average a 200% lift in organic traffic, with some accounts closer to 350%.
We target the commercial keywords that put your business on page one of Google.
Half a decade of South African search campaigns behind every strategy we build.
Google Premier Partner status, verified and maintained since 2022.
Here's what sets us apart from the competition
Find answers to common questions
Key technical work includes improving site speed and render performance, implementing structured data and canonicalization, fixing crawl and index issues, and deploying server-side tracking and clean sitemaps tailored to Shopify or WooCommerce setups.
Accurate measurement uses GA4, Google Tag Manager, server-side tracking, and cohort or MER analyses to link organic sessions to revenue while accounting for assisted conversions and cross-channel attribution.
Timeline varies with competition and technical debt but measurable improvements are commonly seen in 3-12 months; early technical fixes and targeting low-competition, high-intent pages can yield faster, incremental wins while longer-term content and authority work compounds over time.
SEO should feed keyword intent and high-converting landing pages into paid campaigns while CRO testing optimizes those pages for higher conversion rates, creating a system where attribution and data flow inform budget and creative decisions for profit-focused growth.
SEO drives revenue by targeting high-intent queries, improving landing-page conversion rates, and reducing acquisition cost over time; technical and content work increases qualified organic traffic that converts into repeat customers and predictable revenue streams.
In This Article
Business-first evaluation
Technical verification
Decision scorecard
Finding a reliable SEO agency is not just about rankings or traffic volume - it's about sustainable revenue growth, accurate attribution, and lowering customer acquisition cost (CAC). This guide explains how to evaluate agencies, what questions to ask, and how to verify technical competence for US-based brands and Shopify/WooCommerce stores.
Before calling agencies, document your target metrics: monthly revenue goal, target CAC, LTV assumptions, existing channels and average order value (AOV). For example: if your AOV is $75 and you want to grow monthly revenue by $25,000, an agency should articulate how their strategy impacts those figures rather than promise rank positions.
Ask the agency to walk through a recent technical audit. They should show crawl issues, indexation gaps, and a prioritized backlog. Request a simple conversion tracking diagram that ties on-site events to GA4/server-side and ad platforms. A basic diagram looks like: browser > GTM (client) > server-side endpoint > GA4 / ad platforms - each step should show what gets de-duplicated and how UTM and offline conversions are passed back.
| Tracking Layer | Purpose | Common Signals |
|---|---|---|
| Client (browser) GTM | Capture on-page events | clicks, form submits, add-to-cart |
| Server-side endpoint | De-duplicate, enrich, and forward | purchase events, sale value, customer ID |
| Analytics / Ads | Attribution and reporting | GA4 sessions, Google Ads conversions |
Compliance note: when discussing tracking for US users, verify consent flows and CCPA considerations. Ask how the agency implements consented server-side event routing and where hashed identifiers are stored.
If you want a quick portfolio review or to compare agency offerings, see Prebo Digital's services overview here and the agency homepage here for examples of technical-first SEO combined with CRO and tracking.
Use a consistent RFP or interview checklist to compare apples-to-apples. Below are the practical question groups to use during calls.
Ask agencies to walk through a real example: show a pre-to-post engagement where organic revenue changed. If an agency shares a case where organic revenue rose by $15,000/month for a $60 AOV store, ask for the period, attribution method, and which tests or technical fixes drove the change. Numbers should be presented as estimates or ranges and include the United States context when possible.
Good agencies map SEO into TOF → MOF → BOF activities and attach measurable outcomes to each stage:
Common pricing approaches include hourly retainers, fixed-scope projects, or performance-based retainers. Ask for the deliverable list and expected timelines. A $4,000/month retainer should include a predictable mix of technical work, content roadmap, and testing - confirm the split and how success is measured.
Create a simple scorecard with weighted criteria: Technical (30%), Attribution & Tracking (25%), CRO & Testing (20%), Commercial Fit (15%), References (10%). Use the scorecard to shortlist 2-3 agencies for a pilot engagement.
If you want deeper context on Prebo Digital's approach to linking analytics, CRO, and media strategy, learn about our approach on the about page here. For a quick next step to validate tracking or request a capability overview, consider preparing a short list and sharing it on the contact page here.
Using this framework will help you compare agencies on capabilities, not promises. For a hands-on example of how technical SEO pairs with tracking and CRO in a revenue-focused engagement, explore the framework and see a real-world example to adapt for your store.
Here's what sets us apart
Don't just take our word for it
Keep reading
Speak with our SEO specialists to boost your rankings. Free comprehensive SEO audit (worth R2,500).
Get Free SEO Audit
