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Clients average a 200% lift in organic traffic, with some accounts closer to 350%.
We target the commercial keywords that put your business on page one of Google.
Half a decade of South African search campaigns behind every strategy we build.
Google Premier Partner status, verified and maintained since 2022.
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Key technical work includes improving site speed and render performance, implementing structured data and canonicalization, fixing crawl and index issues, and deploying server-side tracking and clean sitemaps tailored to Shopify or WooCommerce setups.
Accurate measurement uses GA4, Google Tag Manager, server-side tracking, and cohort or MER analyses to link organic sessions to revenue while accounting for assisted conversions and cross-channel attribution.
Timeline varies with competition and technical debt but measurable improvements are commonly seen in 3-12 months; early technical fixes and targeting low-competition, high-intent pages can yield faster, incremental wins while longer-term content and authority work compounds over time.
SEO should feed keyword intent and high-converting landing pages into paid campaigns while CRO testing optimizes those pages for higher conversion rates, creating a system where attribution and data flow inform budget and creative decisions for profit-focused growth.
SEO drives revenue by targeting high-intent queries, improving landing-page conversion rates, and reducing acquisition cost over time; technical and content work increases qualified organic traffic that converts into repeat customers and predictable revenue streams.
In This Article
Outcome-first comparison
Measurement matters
Transparent milestones
Choosing an SEO provider is not just about price per month. Founders, marketing directors, and in-house growth teams need to evaluate packages by expected revenue impact, attribution clarity, and operational fit. This guide explains how to compare SEO agency packages across scope, outcomes, timelines, and data transparency so you can align an external partner to measurable KPIs like LTV, CAC, and margin improvement.
When you compare SEO agency packages, map each item to its expected impact on your funnel (TOF → MOF → BOF). For example, technical SEO fixes reduce friction in organic discovery and site crawlability (TOF/MOF), while targeted content and page-level optimisation improve conversion rates (MOF/BOF).
| Step | What to track |
|---|---|
| Organic session | Source/medium, landing page, campaign (UTM) |
| Engagement | Scroll depth, pageviews, product views |
| Conversion | Checkout complete, lead form completion, revenue ($) |
A clean tracking flow that ties organic sessions to revenue is essential when evaluating agencies. Ask prospective partners how they instrument GA4, server-side tracking, and attribution modeling so reported organic conversions align with your accounting and payment processor (Shopify, Stripe) data. For examples of how Prebo Digital approaches measurement, review our services overview.
Many packages list similar tasks-content, links, tech fixes-but you should prioritise expected outcomes: projected organic traffic-to-revenue conversion, incremental monthly revenue ($) estimates, and a timeline to reach those milestones. Request worked examples or case studies that outline the path from audit → fixes → lift. For agency background and team expertise, check their company profile pages such as About Prebo Digital.
Quick benchmark: mid-market US eCommerce stores often see SEO retainers from $3,000 to $10,000/month depending on scope. Use those figures only as a validation range; ask for modelled revenue scenarios tied to specific deliverables.
| Funnel Stage | SEO Focus | Typical KPIs (US context) |
|---|---|---|
| TOF | Keyword research, content hubs | Impressions, organic sessions |
| MOF | On-page optimisation, internal linking | Engagement, product views |
| BOF | Conversion rate optimisation, localized pages | Conversions, revenue ($) |
Before you compare prices, define the business outcomes you expect from SEO. A package that focuses on TOF content might be cheaper but slower to deliver revenue than a package that prioritises MOF/BOF optimisations and conversion lifts.
For a broader view of Prebo Digital’s approach to structured, revenue-driven marketing and web development, see our homepage.
Ask agencies to map their deliverables to calendarised milestones and to show how each milestone moves a revenue metric. Example: a technical crawlability sprint in month one might unlock a 10-20% increase in indexable pages (estimate) and could lead to incremental organic sessions in months two to four. Always request conservative, modelled estimates in $ for US stores-e.g., an agency projects $8,000-$20,000 in incremental monthly revenue by month six (range provided as an estimate).
Retainers are common but verify scope boundaries. Some agencies split work: fixed monthly tasks + ad hoc engineering hours. Confirm reporting cadence, ownership of content, and backlink practices (avoid any black-hat tactics). Check contract length and exit terms-look for clear handover deliverables if you choose to change providers.
When evaluating packages, ensure the agency accounts for US privacy laws like CCPA and cookie consent handling. Ask how they implement server-side tracking and consent-aware measurement so your organic attribution remains accurate without violating user preferences.
Use a simple scorecard when comparing offers: assign 1-5 for Scope, Reporting & Measurement, Team Experience, Timeline, and Price-to-Value. Weight Reporting and Price-to-Value higher if you prioritise attribution clarity and profitability.
Practical example: Two agencies provide competing packages for a $250k/year US eCommerce brand. Agency A charges $5k/month focusing on content and outreach; Agency B charges $7k/month but includes GA4 server-side setup and conversion modelling. If accurate attribution from Agency B reduces misattributed paid spend and improves spend allocation, the higher retainer may produce a lower CAC and better long-term profitability. Request the agencies to demonstrate how their work affects CAC and LTV projections.
Run a three- to six-month evaluation window with monthly checkpoints tied to milestones. Insist on transparent dashboards that connect organic KPIs to revenue. If you want a technical review template or sample scorecard, agencies with technical-first approaches will share one-review their methodology against your internal analytics stack and tools.
Comparing SEO agency packages requires a structured approach: define business outcomes, demand transparent measurement, and evaluate price against projected revenue impact. Focus on partners who prioritise measurement, clean data pipelines, and funnel optimisation to ensure SEO contributes to profitability, not just traffic.
For more resources on services that combine analytics, development, and performance media, see our services overview and consider documenting your requirements before soliciting proposals via our contact page.
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