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Discover what makes us different
Clients average a 200% lift in organic traffic, with some accounts closer to 350%.
We target the commercial keywords that put your business on page one of Google.
Half a decade of South African search campaigns behind every strategy we build.
Google Premier Partner status, verified and maintained since 2022.
Here's what sets us apart from the competition
Find answers to common questions
Key technical work includes improving site speed and render performance, implementing structured data and canonicalization, fixing crawl and index issues, and deploying server-side tracking and clean sitemaps tailored to Shopify or WooCommerce setups.
Accurate measurement uses GA4, Google Tag Manager, server-side tracking, and cohort or MER analyses to link organic sessions to revenue while accounting for assisted conversions and cross-channel attribution.
Timeline varies with competition and technical debt but measurable improvements are commonly seen in 3-12 months; early technical fixes and targeting low-competition, high-intent pages can yield faster, incremental wins while longer-term content and authority work compounds over time.
SEO should feed keyword intent and high-converting landing pages into paid campaigns while CRO testing optimizes those pages for higher conversion rates, creating a system where attribution and data flow inform budget and creative decisions for profit-focused growth.
SEO drives revenue by targeting high-intent queries, improving landing-page conversion rates, and reducing acquisition cost over time; technical and content work increases qualified organic traffic that converts into repeat customers and predictable revenue streams.
In This Article
Technical-first evaluation
Revenue-aligned metrics
Pilot before retainer
Choosing the right partner for advanced SEO influences long-term customer acquisition costs (CAC), lifetime value (LTV), and measurable revenue. This guide explains what to look for when evaluating an agency, how to verify technical capability, and how to align an engagement with US eCommerce and B2B growth goals. Use the checklist below as a starting point for conversations with shortlisted agencies.
Advanced SEO goes beyond keyword lists: it combines technical site architecture, server-side tracking, content strategy tied to funnel stages, and data-driven experimentation. For Shopify and WooCommerce stores, advanced SEO also ties directly into product schema, canonical handling, and site performance to protect revenue and conversion rates.
If you need a baseline on Prebo Digital’s approach to cross-channel growth and technical analytics, see our homepage and our services overview for service alignment and capabilities.
Mapping content to funnel stages helps an agency demonstrate direct impact on revenue.
| Source | Tracking Layer | Primary Metric |
|---|---|---|
| Search (Organic) | GA4 + GTM + Server-side | Revenue attributed to organic sessions |
| Paid (Google Ads) | GCLID → Server-side match → Sales DB | Accurate ROAS and CAC |
When you ask agencies for proposals, request a sample tracking diagram and a funnel-level forecast that ties efforts to expected revenue uplift. That separates tactical SEO shops from technical, analytics-first partners.
Ask for a past audit (redacted) showing crawl issues, canonical problems, or structured data fixes and the outcomes. Confirm experience with GA4, server-side tagging, and web platforms you use (Shopify, WooCommerce, or custom CMS). Agencies should explain how they reduce attribution leakage with server-side event capture and data layering.
Good proposals map activities to revenue metrics (CAC, LTV, MER). Request an example monthly report and the KPIs they track. A structured engagement follows Strategy → Build → Test → Scale → Report-ask each agency to show how they apply that sequence to your business.
Prioritise agencies that document sprint plans, testing roadmaps, and change management for SEO and on-site experiments. Verify that the team includes technical SEOs, content strategists, and analytics engineers. For more on agency approach and team makeup, review our about page to see how a technical-first team structures engagements.
In the United States, cookie consent and CCPA requirements affect analytics. Ask how an agency manages consented vs non-consented data, and how server-side tracking preserves attribution while respecting privacy rules. Agencies should outline a consent-aware measurement plan before deployment.
A midsize US Shopify brand selling direct-to-consumer bedding engaged an advanced SEO agency to fix crawl budget issues, implement product schema, and run CRO tests for PDP templates. After a 6-9 month program (audit, technical fixes, content expansion, and AB testing), the store saw reduced paid CAC by re-allocating budget to high-converting organic pages. Results vary; this example illustrates the timeline and the integrated approach required.
Run a 30-60 day pilot: an initial discovery, quick technical fixes, and a small content or CRO experiment. Use the pilot to validate reporting accuracy and communication. If the pilot ties to incremental revenue and shows clean attribution, scale to a retainer with defined KPIs and quarterly business reviews.
If you'd like an example pilot scope or a sample audit checklist to share with prospective agencies, you can reach out to Prebo Digital for a template and an outline of a revenue-aligned pilot.
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