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Clients average a 200% lift in organic traffic, with some accounts closer to 350%.
We target the commercial keywords that put your business on page one of Google.
Half a decade of South African search campaigns behind every strategy we build.
Google Premier Partner status, verified and maintained since 2022.
Here's what sets us apart from the competition
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Key technical work includes improving site speed and render performance, implementing structured data and canonicalization, fixing crawl and index issues, and deploying server-side tracking and clean sitemaps tailored to Shopify or WooCommerce setups.
Accurate measurement uses GA4, Google Tag Manager, server-side tracking, and cohort or MER analyses to link organic sessions to revenue while accounting for assisted conversions and cross-channel attribution.
Timeline varies with competition and technical debt but measurable improvements are commonly seen in 3-12 months; early technical fixes and targeting low-competition, high-intent pages can yield faster, incremental wins while longer-term content and authority work compounds over time.
SEO should feed keyword intent and high-converting landing pages into paid campaigns while CRO testing optimizes those pages for higher conversion rates, creating a system where attribution and data flow inform budget and creative decisions for profit-focused growth.
SEO drives revenue by targeting high-intent queries, improving landing-page conversion rates, and reducing acquisition cost over time; technical and content work increases qualified organic traffic that converts into repeat customers and predictable revenue streams.
In This Article
Start with outcomes
Require tracking clarity
Compare with a rubric
Small businesses in the United States need marketing that moves revenue, not just traffic. When you search for how to choose digital marketing services for small business, prioritize partners who align with CAC, LTV and profitability goals. This guide breaks a repeatable evaluation framework into actions you can use today.
Define three measurable outcomes before you speak to vendors: monthly new customers, target customer acquisition cost (CAC), and the target margin per customer. For example, a local service business might target 20 new customers per month at CAC of $150 and an average lifetime value (LTV) of $1,200 (estimates vary by industry and region).
A simple funnel helps you match services to outcomes. Use this breakdown to compare proposals and media mixes.
| Stage | Goal | Typical Tactics |
|---|---|---|
| TOF (Top of Funnel) | Awareness & prospect list | Google Ads, Meta awareness, organic SEO |
| MOF (Middle of Funnel) | Engagement & lead qualification | Retargeting, email flows, content hubs |
| BOF (Bottom of Funnel) | Conversions & revenue | Search intent ads, CRO, checkout tests |
Ask every vendor how they will: implement GA4, validate server-side tracking, map events to revenue, and reconcile platform-reported conversions with your backend sales data. Vendors should describe a data pipeline that reduces reliance on single-platform attribution and improves decision-making.
| Tracking Layer | What to expect |
|---|---|
| Client-side (browser) | Page events, basic conversions; vulnerable to ad blockers and consent |
| Server-side | Consolidates events, better attribution accuracy, recommended for eCommerce |
| Backend reconciliation | Match orders to ad clicks, show revenue-based ROAS metrics |
If you want a concise view of services that combine strategy and technical tracking, review our services overview to see how integrated teams handle tracking, media and conversion optimisation. For a quick sense of agency approach and values, our about page explains our technical-first philosophy and experience with Shopify and B2B funnels.
When you shortlist providers, follow a repeatable process: request a discovery workshop, ask for a sample 90-day plan with metrics, and require a tracking validation checklist. Comparing apples-to-apples is easier when every vendor provides: channel mix, expected CAC range in the US market, and a test plan for CRO.
Consideration: For Shopify and WooCommerce stores, request examples of checkout tests and a plan for order-level attribution. Ask for estimated timelines and what internal resources are required.
A realistic allocation might be: $2,500 on search and shopping ads, $1,000 on retargeting and social, $500 on CRO and experimentation, and $1,000 for ongoing analytics and tag management (fees may be retainer-based). These numbers are illustrative; actual allocation depends on margins and LTV.
Ask for scoped deliverables (strategy → build → test → scale → report), clear KPIs tied to revenue, and an exit clause that protects your data and assets. For agency retainers, confirm whether analytics, server-side tagging and dashboarding are included or billed separately.
If you want a practical example applied to an eCommerce store, see how integrated growth retainers are structured on our homepage. When you need a tailored evaluation, vendors should be willing to run a short audit; a simple audit will surface tracking gaps, conversion blockers, and initial channel recommendations. If you prefer to schedule a discussion with a growth-focused provider, our contact page explains the advisory process.
Measure what matters: revenue per channel, CAC vs LTV, and MER (marketing efficiency ratio). Use a monthly test cadence: implement one major experiment every 30-60 days, measure statistically meaningful results, and reallocate budget toward profitable channels. Emphasize attribution clarity over platform-reported conversions to make better decisions.
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