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Discover what makes us different
Our average client sees a 35% lift in conversion rate across 150+ CRO projects.
500+ tests run across landing pages, checkouts and lead capture forms.
Every change is backed by analytics, heatmaps and real session data.
Certified VWO partners running enterprise-grade experimentation programmes.
Here's what sets us apart from the competition
Find answers to common questions
Prebo integrates CRO work with GA4, Google Tag Manager, server-side tracking, and common ecommerce platforms like Shopify and WordPress to ensure accurate event capture and attribution. We also set up ETL or data-layer solutions where needed so test results feed into a single source of truth for decision making.
Common experiments include A/B tests, multivariate tests, funnel experiments, UX and checkout performance optimizations, and technical fixes that reduce friction. Test duration depends on traffic volume and required statistical power but typically ranges from several weeks to a few months per experiment cycle.
We prioritise revenue-per-visitor, conversion rate, average order value, customer acquisition cost (CAC), lifetime value (LTV), and marketing efficiency ratio (MER), alongside statistical significance for experiments. Clean attribution and centralized data pipelines ensure those metrics reflect true business impact rather than platform-reported figures.
CRO is designed to improve conversion efficiency and attribution accuracy, which can increase revenue and profitability when combined with product-market fit and adequate traffic. Outcomes vary by business and depend on test quality, funnel issues identified, and downstream economics, so results are not assured and are measured against revenue-focused KPIs rather than vanity metrics.
CRO is the systematic process of improving a website or funnel to increase revenue per visitor. Prebo Digital uses a technical-first, analytics-driven approach with hypothesis-driven experiments, server-side tracking, and funnel-level optimization focused on measurable revenue outcomes.
In This Article
Prep Checklist
Consultation Agenda
Engagement Flow
A consultation for paid media with CRO helps align ad spend with on-site conversion improvements so your marketing is built for profit, not just clicks. Use this session to validate attribution, identify high-impact funnel tests, and get a pragmatic roadmap to lower CAC and improve LTV. Targeted for Shopify, WooCommerce, B2B SaaS, and service businesses in the US, the consultation focuses on measurable revenue outcomes and clean tracking.
A well-prepared booking speeds discovery and produces actionable outcomes. Gather the following:
If you want to see how we structure consulting offers and retainers, review our Services Overview for context on typical inclusions and ongoing CRO+paid media retainers.
Pro tip: include a recent MER (Marketing Efficiency Ratio) or blended ROAS in your intake - it helps frame the profitability target for the consultation.
Learn more about who we are and how we approach revenue-focused growth on our About page, which explains our technical-first approach to attribution and automation.
A structured 45-60 minute consultation follows a clear agenda: discovery, quick attribution audit, CRO health check, prioritized test ideas, and recommended next steps. The objective is to leave with a measurable plan that aims to reduce CAC and increase incremental revenue.
We document the Strategy → Build → Test → Scale → Report sequence and share a scoped plan after the call. Typical deliverables include a tracking remediation checklist (server-side events, GTM, and GA4), a prioritized test backlog for CRO that aims to improve conversion rate by defined percentage ranges (estimates provided during proposal), and a paid media optimisation plan focused on profitable scaling.
| Phase | Primary Deliverable | Typical Timeline |
|---|---|---|
| Strategy | Roadmap & KPI targets | 1-2 weeks |
| Build | Tracking fixes & CRO templates | 2-4 weeks |
| Test | A/B tests & media experiments | 4-12 weeks |
Consultations typically start with a free 15-minute intake and a paid strategy session when deeper diagnostics are needed. Ongoing work is usually delivered as a monthly retainer for agencies that provide Strategy → Build → Test → Scale → Report. For a ballpark, US-based eCommerce engagements often start in the low thousands per month depending on scope; specific quotes are provided after the initial audit.
If you're ready to schedule, you can use our streamlined booking flow to request a session and share intake details on our Contact page. During the booking, note any priority issues (e.g., server-side tracking gaps, inconsistent conversions across platforms) so the pre-call audit focuses on the right data.
Success is defined by improved profitability: lower CAC, clearer contribution margins, and predictable revenue growth from optimized funnels. We emphasise attribution accuracy over platform-reported conversions and structure tests that link ad spend to incremental revenue, not vanity clicks.
Here's what sets us apart
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