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Meta Business Partner running paid social across every major platform.
Audience targeting that reaches actual buyers, not just cheap impressions.
Clients see up to 45% lower cost per lead after we restructure their accounts.
In-house creative paired with reporting that proves what each rand returned.
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Find answers to common questions
Implement server-side event collection, consistent UTM tagging, cross-domain tracking and order-level reconciliation to match platform events with backend purchase records, then use cohort reconciliation to surface persistent attribution differences.
Run structured A/B tests that isolate creative from audience, use defined learning windows to identify top performers, and promote winning creatives into scaled funnels while monitoring conversion metrics and unit economics rather than engagement alone.
Start with hypothesis-driven test budgets, scale incrementally for ad sets that meet your CAC and margin targets, reallocate spend toward channels that improve MER, and continuously optimize bids and audiences to preserve unit economics.
Combine server-side tracking (GTM server or conversion APIs), GA4 ecommerce measurement, stable UTM parameters and backend order ingestion so ad events map to purchases; apply multi-touch or data-driven attribution and evaluate performance against MER and LTV.
When integrated with CRO, retention strategies, LTV measurement and accurate attribution, social media ads can feed a scalable growth system that acquires customers at sustainable CAC and supports long-term profitability rather than one-off sales.
In This Article
Revenue-first social
Attribution clarity
Structured growth model
Hiring a social media manager in New York should be about measurable business outcomes, not just followers. A high-performing manager integrates paid and organic channels, aligns social activity with your acquisition funnel (TOF → MOF → BOF), and ties creative to revenue metrics like CAC, LTV, and MER. For US-based brands and Shopify stores, that means campaigns designed to move customers from discovery to purchase while preserving profitability.
Prebo Digital's approach is strategy-first: we audit your funnels, map social touchpoints to revenue, and design hypotheses you can test. Learn how our broader performance practice complements social through our services overview and how that ties to technical tracking on the Prebo Digital homepage.
Hiring locally in New York can reduce coordination friction and accelerate test cycles-valuable when running tight experiments to reduce CAC and prove ROI.
A structured engagement with a social media manager follows five phases: strategy (audience, creative hooks, and measurement), build (creative assets and tracking), test (A/B and platform experiments), scale (budget allocation to winning creatives), and report (attribution-backed dashboards). This phased approach ensures resources are focused on what moves revenue rather than vanity metrics.
Typical engagements for US brands range from retained social managers for $4,000-$10,000+/month to full-service retainers that include paid media and analytics. These are estimates and depend on scope (creative volume, paid budget management, reporting complexity). Retainers are designed to reduce CAC over time through continuous testing, attribution improvements, and funnel optimization.
| Package | Includes | Est. Monthly Investment (USD) |
|---|---|---|
| Social Manager (Partnership) | Content calendar, channel management, weekly tests | $4,000-$6,000 |
| Full Growth Retainer | Paid media management, creative production, analytics, CRO | $8,000-$15,000+ |
A New York social hire should prioritize clean data: server-side tracking, GA4 configuration for US ecommerce flows, and UTM-led campaign governance. That reduces reliance on platform-reported conversions and makes ROAS comparable across channels. Prebo Digital integrates tracking and attribution work into social retainers so reporting reflects revenue impact and not inflated platform metrics. If you want a deeper look at our approach to tracking, review our about page for technical-first context.
If you want to discuss a New York hire or retained team, you can request a tailored plan through our contact page. Many founders prefer an initial audit that clarifies expected CAC improvements and the measurement work required to prove impact.
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