A performance-first partner to manage and scale product feeds, dynamic ads, and shopping campaigns with clean attribution and measurable revenue impact.
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Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Data-first feed strategy
Revenue-focused testing
Clean tracking & reporting
Feed-based campaign optimisation partners centralise product and service data, align it with channel requirements, and optimise the feed-to-ad flow so your media spend drives measurable revenue. For Shopify and WooCommerce stores, B2B catalog sellers, and D2C brands, feed management influences availability in Google Shopping, Meta Dynamic Ads, and programmatic marketplaces.
Prebo Digital’s approach is technical-first: we treat the feed as a data pipeline, not a file drop. That lets teams reduce wasted spend, improve cost-per-acquisition (CPA), and raise marginal profitability. If you want an overview of our service stack, see our Services overview.
| Channel | Feed type / format | Primary use |
|---|---|---|
| Google Merchant Center | product feed (XML/CSV / API) | Shopping ads, Performance Max |
| Meta (Facebook & Instagram) | catalog feed (API/CSV) | Dynamic Ads, retargeting |
| Programmatic / DSPs | JSON/CSV feeds, SSP integrations | Audience-based bidding, discovery |
Callout: For US advertisers, watch for compliance touchpoints (cookie consent, CCPA) and channel policy requirements when you transform or enrich product feeds.
Feed strategy is tightly linked to architecture - from Shopify or WooCommerce source systems to server-side GTM and GA4. Learn about Prebo Digital’s philosophy and experience managing technical growth systems on our About page.
A structured feed optimisation program follows five stages. Each stage focuses on revenue impact and attribution clarity rather than vanity metrics.
Define high-value catalog segments (by margin, LTV, or retention). Set CAC targets for those segments and choose attribution windows aligned with your checkout flow. For channel prioritisation, we recommend testing Performance Max and Meta Dynamic Ads in parallel for mid-funnel efficiency before scaling.
Build the feed pipeline: canonical product source, transform rules, enrichment (titles, images, custom labels), and automated validation. Implement server-side tracking and event deduplication so conversions recorded in Google Ads and Meta map back to actual revenue in GA4 or your data warehouse. If you want a concise view of our services that support this work, see Prebo Digital’s homepage.
Run controlled experiments: feed rule changes, bidding strategies by custom label, and ad creative variations tied to catalog segments. Measure incremental revenue (not just clicks) and scale winners while lowering bids on low-margin SKU groups. Monthly retainers are common: initial build month followed by iterative optimisations and scaling phases designed to lower CAC and improve marketing efficiency ratio (MER).
Reports emphasize revenue attribution, margin by SKU, and channel-level profitability. We combine platform reports with server-side event data and data-warehouse reconciliations so stakeholders see $-based outcomes rather than platform-only conversions.
If you want to discuss how this applies to your store or catalog, Book a Free Strategy Call or request a growth audit to see a custom plan built for your product mix and margin profile.
A US DTC apparel brand with 3,000 SKUs moved from a nightly CSV to a real-time API feed and implemented server-side conversion tracking. Within three months the team reduced wasted spend on out-of-stock SKUs, increased revenue attributed to Google Shopping by ~18% (estimate), and lowered blended CAC by focusing budget on top-margin segments.
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