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Discover what makes us different
Our average client sees a 35% lift in conversion rate across 150+ CRO projects.
500+ tests run across landing pages, checkouts and lead capture forms.
Every change is backed by analytics, heatmaps and real session data.
Certified VWO partners running enterprise-grade experimentation programmes.
Here's what sets us apart from the competition
Find answers to common questions
Prebo integrates CRO work with GA4, Google Tag Manager, server-side tracking, and common ecommerce platforms like Shopify and WordPress to ensure accurate event capture and attribution. We also set up ETL or data-layer solutions where needed so test results feed into a single source of truth for decision making.
Common experiments include A/B tests, multivariate tests, funnel experiments, UX and checkout performance optimizations, and technical fixes that reduce friction. Test duration depends on traffic volume and required statistical power but typically ranges from several weeks to a few months per experiment cycle.
We prioritise revenue-per-visitor, conversion rate, average order value, customer acquisition cost (CAC), lifetime value (LTV), and marketing efficiency ratio (MER), alongside statistical significance for experiments. Clean attribution and centralized data pipelines ensure those metrics reflect true business impact rather than platform-reported figures.
CRO is designed to improve conversion efficiency and attribution accuracy, which can increase revenue and profitability when combined with product-market fit and adequate traffic. Outcomes vary by business and depend on test quality, funnel issues identified, and downstream economics, so results are not assured and are measured against revenue-focused KPIs rather than vanity metrics.
CRO is the systematic process of improving a website or funnel to increase revenue per visitor. Prebo Digital uses a technical-first, analytics-driven approach with hypothesis-driven experiments, server-side tracking, and funnel-level optimization focused on measurable revenue outcomes.
In This Article
Revenue-focused optimization
Technical measurement
Structured growth process
Ecommerce website optimization services focus on increasing revenue per visitor by improving user experience, funnel efficiency, and measurement accuracy. Rather than chasing traffic, Prebo Digital designs structured experiments and tracking improvements that move key metrics - conversion rate, average order value (AOV), and customer acquisition cost (CAC) - in the United States marketplace. The goal is measurable profit impact, not vanity metrics.
We combine technical analytics, CRO, and front-end development to create a continuous optimization loop:
For technical teams, our services integrate GA4, Google Tag Manager, and server-side tracking into a single pipeline so reported conversions align with back-end revenue data. Learn how our service mix ties to strategy on our Services Overview and see why we prioritise profit over traffic on the Prebo Digital homepage.
Typical workstreams focus on three revenue levers:
Example United States scenario: a mid-market Shopify store with $200,000 monthly revenue and a 1.5% conversion rate runs a structured CRO program. A conservative lift of 15% in conversion rate is an estimated additional $30,000/month in revenue (figures are illustrative and will vary by store).
| Phase | Primary outputs |
|---|---|
| Strategy | Funnel roadmap, success metrics, prioritized test backlog |
| Build | Experiment templates, tracking instrumentation, UI variants |
| Test | A/B results, statistical confidence, attribution alignment |
Typical deliverables for a monthly retainer include:
We structure engagements as ongoing retainers priced for sustained growth. Monthly scopes commonly range from hands-on technical retainers to full CRO + paid media coordination. Pricing varies by traffic volume and technical complexity; small to mid-market retainers often start in the low thousands per month, while enterprise programs are scoped to match engineering and analytics needs (figures are illustrative and will depend on your store).
Accurate measurement is the backbone of any optimization program. We standardise event naming, implement server-side event collection, and reconcile analytics with backend revenue. This improves signal quality for Google Ads, Meta, and other US ad platforms and reduces discrepancies between platform-reported conversions and true revenue.
We also account for common US compliance considerations-cookie consent flows and CCPA nuances-while maintaining the quality of attribution data. For more on our company and approach, see About Prebo Digital.
Success is measured in revenue impact and profitability. Common KPIs we track for US ecommerce brands include:
To explore how this maps to your business or to request a scoped proposal, visit our contact page or request a growth audit directly through our services overview at Services Overview.
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