End-to-end ecommerce marketing services for B2B brands focused on profitable growth, clean attribution, and lower CAC.
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Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Revenue-first Strategy
Accurate Attribution
Tested Scaling System
Selling to businesses online requires a different playbook than B2C. Longer sales cycles, multi-touch decision makers, and higher average order values make attribution, pricing, and lifecycle strategy essential. Prebo Digital builds ecommerce marketing services for B2B clients that prioritize revenue, margin, and scalable acquisition channels over vanity metrics.
Our approach follows Strategy → Build → Test → Scale → Report. We map TOF → MOF → BOF funnels for B2B buyers, align paid media with account-based and inbound channels, and instrument tracking so every touch is measurable. That means thoughtful Google Ads and performance media for demand capture, CRO for high-value product pages, and CRM & marketing automation integrations for predictable revenue.
B2B stores on Shopify or WooCommerce often rely on a mix of online payments (Stripe) and offline sales activity. We implement server-side tracking, GA4 with server containers, and deterministic event stitching so reported conversions reflect true revenue. For more on our full service list, see Services Overview.
Example: a B2B parts supplier with $2,500 average order value and a 90-day sales cycle needs a hybrid funnel: TOF content and paid social to generate leads, MOF product education and retargeting, BOF incentives tied to contract terms and volume discounts.
We build channel mixes around CAC and LTV, not clicks. Typical ecommerce marketing services for B2B include: Google Ads search for purchase-intent keywords, LinkedIn or Meta for account-based reach, programmatic prospecting for category awareness, and email nurture flows to convert long-tail opportunities. Learn how our focus on revenue and attribution aligns with our company ethos on the homepage.
Typical deliverables are scoped to revenue goals and include: media strategy and campaign management, CRO experiments on product and category pages, GA4 & server-side tracking implementation, ETL for clean revenue reporting, and automation-supported lead-to-order flows. Each line item is tied to a hypothesis, a test plan, and measurable KPIs (CAC, MER, LTV).
Below are illustrative ranges for a mid-market B2B eCommerce client in the United States. Values are estimates and will vary by vertical and dataset.
| KPI | Baseline | Target (after 6 months) |
|---|---|---|
| Average order value | $1,200 | $1,350-$1,600 |
| CAC (paid channels) | $450 | $300-$350 |
| Conversion rate (checkout) | 1.2% | 1.6%-2.2% |
We integrate with internal marketing teams to transfer knowledge: monthly roadmap planning, shared dashboards, tagged experiments, and playbooks for scaling winning audiences. For examples of our company background and approach to partnerships, see About Prebo Digital.
Onboarding includes technical audits (GA4, GTM, server-side), media migration where needed, and a 60-90 day experimentation roadmap. Monthly reporting emphasizes revenue attribution, trend analysis, and next-step recommendations. To discuss scope specifics, teams commonly use a discovery call or request a growth audit; you can find our contact details on the contact page.
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