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Clients average a 200% lift in organic traffic, with some accounts closer to 350%.
We target the commercial keywords that put your business on page one of Google.
Half a decade of South African search campaigns behind every strategy we build.
Google Premier Partner status, verified and maintained since 2022.
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Find answers to common questions
Key technical work includes improving site speed and render performance, implementing structured data and canonicalization, fixing crawl and index issues, and deploying server-side tracking and clean sitemaps tailored to Shopify or WooCommerce setups.
Accurate measurement uses GA4, Google Tag Manager, server-side tracking, and cohort or MER analyses to link organic sessions to revenue while accounting for assisted conversions and cross-channel attribution.
Timeline varies with competition and technical debt but measurable improvements are commonly seen in 3-12 months; early technical fixes and targeting low-competition, high-intent pages can yield faster, incremental wins while longer-term content and authority work compounds over time.
SEO should feed keyword intent and high-converting landing pages into paid campaigns while CRO testing optimizes those pages for higher conversion rates, creating a system where attribution and data flow inform budget and creative decisions for profit-focused growth.
SEO drives revenue by targeting high-intent queries, improving landing-page conversion rates, and reducing acquisition cost over time; technical and content work increases qualified organic traffic that converts into repeat customers and predictable revenue streams.
In This Article
Revenue-first Strategy
Technical Backbone
Structured Growth Path
Early-stage and growth-stage startups face a different set of constraints than established brands: limited budgets, short feedback loops, and the need to prove unit economics quickly. Digital marketing services for startups must prioritise revenue, not vanity metrics. That means measurable CAC reductions, clear LTV signals, and attribution that maps spend to real business outcomes.
Startups benefit from a structured framework that moves beyond one-off campaigns. A practical engagement focuses on audience-first strategy, technical build (tracking, landing pages, automation), rapid experimentation, and scalable media buys. Prebo Digital’s approach integrates paid media, CRO, and analytics into a single growth loop.
Budget limitations, small data volumes, and rapid product shifts require flexible retainers and milestone-based roadmaps. For many US startups we work with, retainers are scoped to campaign setup + a monthly optimization retainer (retainers commonly range from $4,000-$12,000/month depending on channels and technical scope, estimate).
A technical-first setup reduces waste: server-side tracking stabilises attribution when browser signals fluctuate, and a clean ETL lets growth teams tie ad spend to revenue and gross margin. Learn how this maps to broader service offerings on our services overview.
An initial engagement typically delivers: channel prioritisation (Google Ads, Meta, or LinkedIn), tracking plan (GA4 + server-side or GTM), a CRO plan for highest-value funnels, and a 90-day test roadmap. For a quick orientation to our agency and capabilities, visit the Prebo Digital homepage.
A simplified funnel for many startups:
Typical digital marketing services for startups combine media strategy, execution, and a technical backbone:
| Phase | Focus | Outcome |
|---|---|---|
| Days 1-14 | Audit, tracking plan, channel prioritisation | Ready-to-run tracking and pilot campaigns |
| Days 15-45 | Build landing pages, set experiments, deploy server-side tags | CRO roadmap and accurate revenue capture |
| Days 46-90 | Test optimisation, scale winning creatives, refine attribution | Lower CAC and clearer MER insights |
For US startups, success is measured in profit-focused metrics: CAC, LTV, contribution margin, and Marketing Efficiency Ratio (MER). We align reporting across GA4 and server-side conversions to avoid platform-reported inflation. Reports are delivered monthly with a wins-and-actions format so teams can prioritise what moves the needle.
If you want to see an example of our structured framework applied to a commerce or B2B startup, learn about our team and approach. To discuss a specific startup roadmap, you can Book a Free Strategy Call with a growth lead.
Engagements are commonly structured as monthly retainers with a setup fee. Scope and budgets vary by channels and technical needs; many US startups begin with a 3-month pilot before moving to a long-term retainer. Fees are designed to be aligned with scalable growth - we prioritise clear attribution so you can see spend-to-revenue impact.
Choose partners that can: implement server-side tracking, connect ad data to revenue via ETL, and run CRO experiments that meaningfully change unit economics. A single integrated vendor for media, CRO, and tracking reduces coordination friction and improves speed to insight.
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