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Discover what makes us different
Our average client sees a 35% lift in conversion rate across 150+ CRO projects.
500+ tests run across landing pages, checkouts and lead capture forms.
Every change is backed by analytics, heatmaps and real session data.
Certified VWO partners running enterprise-grade experimentation programmes.
Here's what sets us apart from the competition
Find answers to common questions
Prebo integrates CRO work with GA4, Google Tag Manager, server-side tracking, and common ecommerce platforms like Shopify and WordPress to ensure accurate event capture and attribution. We also set up ETL or data-layer solutions where needed so test results feed into a single source of truth for decision making.
Common experiments include A/B tests, multivariate tests, funnel experiments, UX and checkout performance optimizations, and technical fixes that reduce friction. Test duration depends on traffic volume and required statistical power but typically ranges from several weeks to a few months per experiment cycle.
We prioritise revenue-per-visitor, conversion rate, average order value, customer acquisition cost (CAC), lifetime value (LTV), and marketing efficiency ratio (MER), alongside statistical significance for experiments. Clean attribution and centralized data pipelines ensure those metrics reflect true business impact rather than platform-reported figures.
CRO is designed to improve conversion efficiency and attribution accuracy, which can increase revenue and profitability when combined with product-market fit and adequate traffic. Outcomes vary by business and depend on test quality, funnel issues identified, and downstream economics, so results are not assured and are measured against revenue-focused KPIs rather than vanity metrics.
CRO is the systematic process of improving a website or funnel to increase revenue per visitor. Prebo Digital uses a technical-first, analytics-driven approach with hypothesis-driven experiments, server-side tracking, and funnel-level optimization focused on measurable revenue outcomes.
In This Article
Revenue-first Optimization
Clean Attribution
Structured Growth System
Customized website optimization services for your business focus on increasing revenue per visitor, lowering customer acquisition cost (CAC), and improving lifetime value (LTV) by aligning UX, analytics and media attribution. Instead of chasing traffic, the work is designed to improve conversion efficiency across your TOF → MOF → BOF funnel so every marketing dollar returns more predictable profit.
Our structured framework starts with a revenue-focused audit, implements prioritized UX and technical fixes, runs A/B and multivariate tests, then scales winning experiences while maintaining clean attribution. This system helps Shopify and WooCommerce stores, B2B SaaS sites, and service businesses move from vanity metrics to measurable profitability.
A baseline diagnostic often surfaces quick wins (e.g., $5-$20 per converted visitor improvement depending on AOV and funnel size - estimates vary by industry and site). For a more detailed view of our service stack and how we align media and optimization, see our Services overview and how we combine tracking with growth.
Accurate attribution and clean data pipelines are central. We implement GA4 goal mapping, migrate legacy events into a consistent taxonomy, and often recommend server-side tracking to reduce attribution loss caused by browser changes and ad-blocking. These fixes make campaign ROAS comparable to on-site revenue rather than platform-reported conversions.
Learn how this applies to your store by reviewing examples on our homepage, where we outline cross-discipline workflows between paid media and CRO.
Our retainers are structured around ongoing optimization: a monthly cadence of hypothesis generation, build, test, and scale. Typical retainers start with an implementation month and move to steady-state testing and scaling. Monthly scopes vary by traffic volume and technical complexity; we provide transparent deliverables so you can forecast CAC impact.
| Package | Core focus | Monthly output |
|---|---|---|
| Growth Starter | Audit + quick wins | 1 CRO test, analytics fixes |
| Scale Retainer | Test & scale | 3-4 tests, server-side tracking |
| Enterprise | Full-funnel systems | Custom roadmap, analytics engineering |
Inclusions and exclusions are documented in proposals so teams know what to expect. Typical inclusions: analytics implementation, experimentation roadmap, front-end and back-end fixes. Exclusions: large-scale template redesigns or third-party license fees, which are scoped separately.
Success is measured against revenue and profitability KPIs, not just click-to-conversion counts. Common metrics we track: incremental revenue per test, CAC by channel, blended MER, and data loss reduction percentage after server-side tagging. Reporting ties experiments back to dollars so stakeholders see the direct P&L impact.
To explore a tailored optimization plan, you can request a growth audit or see our service offerings to match scope to budget. If you want a quick assessment, learn about our approach and how we integrate analytics with growth media planning.
Experience-based note: sellers with $50-$150 average order value often see optimization programs pay for themselves within 3-6 months when tests focus on checkout friction and channel attribution. Results vary by vertical and traffic quality.
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