Loading your content...
Loading your content...
Performance-first website optimization for Shopify, WooCommerce and B2B sites - CRO, analytics, server-side tracking and experimentation to grow revenue and lower CAC.
Prioritize tests and fixes that increase revenue per visitor, not just traffic.
Server-side tagging and GA4 mapping to reduce data loss and improve ROAS clarity.
Strategy → Build → Test → Scale → Report for measurable, scalable gains.
Customized website optimization services for your business focus on increasing revenue per visitor, lowering customer acquisition cost (CAC), and improving lifetime value (LTV) by aligning UX, analytics and media attribution. Instead of chasing traffic, the work is designed to improve conversion efficiency across your TOF → MOF → BOF funnel so every marketing dollar returns more predictable profit.
Our structured framework starts with a revenue-focused audit, implements prioritized UX and technical fixes, runs A/B and multivariate tests, then scales winning experiences while maintaining clean attribution. This system helps Shopify and WooCommerce stores, B2B SaaS sites, and service businesses move from vanity metrics to measurable profitability.
A baseline diagnostic often surfaces quick wins (e.g., $5-$20 per converted visitor improvement depending on AOV and funnel size - estimates vary by industry and site). For a more detailed view of our service stack and how we align media and optimization, see our Services overview and how we combine tracking with growth.
Accurate attribution and clean data pipelines are central. We implement GA4 goal mapping, migrate legacy events into a consistent taxonomy, and often recommend server-side tracking to reduce attribution loss caused by browser changes and ad-blocking. These fixes make campaign ROAS comparable to on-site revenue rather than platform-reported conversions.
Learn how this applies to your store by reviewing examples on our homepage, where we outline cross-discipline workflows between paid media and CRO.
Our retainers are structured around ongoing optimization: a monthly cadence of hypothesis generation, build, test, and scale. Typical retainers start with an implementation month and move to steady-state testing and scaling. Monthly scopes vary by traffic volume and technical complexity; we provide transparent deliverables so you can forecast CAC impact.
| Package | Core focus | Monthly output |
|---|---|---|
| Growth Starter | Audit + quick wins | 1 CRO test, analytics fixes |
| Scale Retainer | Test & scale | 3-4 tests, server-side tracking |
| Enterprise | Full-funnel systems | Custom roadmap, analytics engineering |
Inclusions and exclusions are documented in proposals so teams know what to expect. Typical inclusions: analytics implementation, experimentation roadmap, front-end and back-end fixes. Exclusions: large-scale template redesigns or third-party license fees, which are scoped separately.
Success is measured against revenue and profitability KPIs, not just click-to-conversion counts. Common metrics we track: incremental revenue per test, CAC by channel, blended MER, and data loss reduction percentage after server-side tagging. Reporting ties experiments back to dollars so stakeholders see the direct P&L impact.
To explore a tailored optimization plan, you can request a growth audit or see our service offerings to match scope to budget. If you want a quick assessment, learn about our approach and how we integrate analytics with growth media planning.
Experience-based note: sellers with $50-$150 average order value often see optimization programs pay for themselves within 3-6 months when tests focus on checkout friction and channel attribution. Results vary by vertical and traffic quality.
Contact us today and we will get back to you shortly
Marion is an award-winning content creator with over a decade of experience crafting high-impact B2B and B2C content strategies. Her content journey began in the mid-00s as a journalist and copywriter, focusing on pop culture, fashion, and business for various online and print publications. As the Content Lead at Prebo Digital, Marion has driven significant increases in engagement, page views, and conversions by employing a creative approach that spans ideation, strategy and execution in organic and paid content.
Disclaimer: This content is for educational purposes only. Product availability, pricing, and specifications are subject to change. Always verify current details on the retailer's website before making a purchase. We may earn affiliate commissions from qualifying purchases.
Get answers to common questions about CRO
A digital agency that's ahead of the curve! Their ability to partner with customers, focus on tangible growth and speed of service and communication i...
Digitally well rounded team(SEO, Content, Google Ads, Bing Ads, Paid Social Ads- Meta, TikTok LinkedIn & more), hands-on team, very strategic and resu...
- Very skilled and knowledgeable in the digital industry and you understand the importance of budgets. Start-ups do not have hundreds of thousands to ...
In the 4 months since we joined hands with Prebo our leads quantity and quality has increased with much more direct impact on our target market. The t...
Shout out to Leesha @Prebo Digital for great diligence and care handling our Google Ads account. Other agencies take your money and do nothing until y...
Prebo will take your business to the next level. Extremely smart people, great service. Always go above and beyond.
Verified customer