A practical pricing guide for founders and marketing leaders evaluating PPC management that ties spend to revenue reporting and clean attribution.
Image via 123RF
Fill out the form below and our team will get back to you within 24 hours
Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Pricing models
Measurement overhead
Revenue-first reporting
When US-based eCommerce and B2B teams evaluate the cost of PPC services with revenue-based reporting, they’re buying two things: paid media execution and accurate revenue attribution. Management fees cover strategy, account build, optimization, and reporting. Revenue-based reporting adds measurement work-server-side tracking, GA4 configuration, attribution modeling, and reconciliation with order data-so budgets should reflect both disciplines.
| Scenario | Ad Spend (monthly) | Typical Management Fee | Additional Measurement Work |
|---|---|---|---|
| Early-stage Shopify store | $5,000 | $800-$1,200 | Basic GA4 setup, conversion tagging |
| Scaling DTC brand | $50,000 | $5,000-$8,000 | Server-side tracking, revenue reconciliation |
| B2B lead gen | $20,000 | $2,000-$4,000 | CRM integration, LTV modeling |
Estimating the cost of PPC services with revenue-based reporting depends on scale and technical complexity. Expect one-time implementation costs for server containers, ETL pipelines, and order reconciliation that can range from $2,000 to $20,000 depending on data complexity and whether you use server-side tagging or custom ETL. Ongoing measurement and reporting usually add to monthly retainers.
For a quick orientation on service scope and typical engagements, see our services overview and how we structure growth retainers on the Prebo Digital homepage.
Revenue-based reporting changes how you evaluate TOF → MOF → BOF activity. Top-of-funnel (TOF) drives reach and new audiences; middle (MOF) focuses on consideration and leads; bottom (BOF) drives conversions and revenue. Accurate cost-of-sale and CAC require matching ad cost to attributed revenue across these stages.
| Stage | Metric Focus |
|---|---|
| TOF | Impressions, CPM, reach |
| MOF | Engagement, assisted conversions |
| BOF | Revenue, LTV-attributed conversions |
A structured approach makes costs predictable: Strategy → Build → Test → Scale → Report. Strategy defines attribution rules and measurement SLAs. Build covers server-side tagging, GA4, GTM, and eCommerce data pipelines. Test validates attributed revenue against order records. Scale optimizes spend across channels. Report produces reconciled revenue metrics for MER and CAC analysis.
Examples: a Shopify store using Stripe orders will need server-side events mapped to order IDs and postback logic to reconcile revenue. A B2B SaaS team will integrate ad data with HubSpot or Salesforce to attribute pipeline and closed revenue. If you want a sense of how Prebo Digital approaches these integrations, see our about page describing our technical-first methodology.
When evaluating quotes, compare scopes, not just fees. Ask whether the proposal includes server-side tracking, raw data access, monthly reconciliation, and regular LTV updates. Lower monthly fees that exclude measurement will underreport the real cost of achieving verified revenue growth.
If you’d like to explore an audit or a tailored plan for your store or B2B funnel, you can request details via our contact page to compare real-world pricing and deliverables.
Here's what sets us apart
Don't just take our word for it
Keep reading
Speak with our Google Ads specialists. Free Google Ads account audit (worth R1,500).
Get Free Ads Strategy
