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Discover what makes us different
Our average client sees a 35% lift in conversion rate across 150+ CRO projects.
500+ tests run across landing pages, checkouts and lead capture forms.
Every change is backed by analytics, heatmaps and real session data.
Certified VWO partners running enterprise-grade experimentation programmes.
Here's what sets us apart from the competition
Find answers to common questions
Prebo integrates CRO work with GA4, Google Tag Manager, server-side tracking, and common ecommerce platforms like Shopify and WordPress to ensure accurate event capture and attribution. We also set up ETL or data-layer solutions where needed so test results feed into a single source of truth for decision making.
Common experiments include A/B tests, multivariate tests, funnel experiments, UX and checkout performance optimizations, and technical fixes that reduce friction. Test duration depends on traffic volume and required statistical power but typically ranges from several weeks to a few months per experiment cycle.
We prioritise revenue-per-visitor, conversion rate, average order value, customer acquisition cost (CAC), lifetime value (LTV), and marketing efficiency ratio (MER), alongside statistical significance for experiments. Clean attribution and centralized data pipelines ensure those metrics reflect true business impact rather than platform-reported figures.
CRO is designed to improve conversion efficiency and attribution accuracy, which can increase revenue and profitability when combined with product-market fit and adequate traffic. Outcomes vary by business and depend on test quality, funnel issues identified, and downstream economics, so results are not assured and are measured against revenue-focused KPIs rather than vanity metrics.
CRO is the systematic process of improving a website or funnel to increase revenue per visitor. Prebo Digital uses a technical-first, analytics-driven approach with hypothesis-driven experiments, server-side tracking, and funnel-level optimization focused on measurable revenue outcomes.
In This Article
Typical Price Ranges
Value Drivers
Choose by Outcomes
The cost of landing page conversion optimization services varies by scope, experience, and measurement needs. For US-based founders, marketing directors, and Shopify store owners, pricing reflects whether the engagement includes strategy, technical tracking, UX design, A/B testing, and ongoing optimization. This page outlines common pricing models, expected ranges in the United States, and how to evaluate value beyond headline price.
Below are broad estimates for landing page CRO services in the United States. Actual costs depend on complexity, traffic volume (sample size), and whether the agency provides technical tracking or integrates server-side tagging.
| Service Type | Typical US Price Range | What's included |
|---|---|---|
| One-off landing page audit + roadmap | $2,000 - $8,000 | Heuristic review, analytics audit, prioritized test list |
| Monthly CRO retainer (small-mid sites) | $3,000 - $10,000 / month | Strategy, design, test builds, analytics maintenance |
| Full-service program (tracking + development) | $8,000 - $25,000+ / month | End-to-end optimization, server-side tracking, and data engineering |
If you run a Shopify or WooCommerce store, integration effort (Shopify Liquid, theme work, or custom scripts) often increases initial build costs. Prebo Digital documents its full service set on the services overview, which helps teams map pricing to deliverables and technical requirements.
Prebo Digital’s technical-first approach blends CRO with clean analytics. Learn how that integration works in practice on the homepage.
Common pricing models include hourly, fixed-price projects, monthly retainers, and hybrid models that couple base fees with performance incentives. For US B2B SaaS and eCommerce brands, choose a model that aligns incentives with revenue impact and ensures attribution accuracy-since platform-reported conversions often overstate or misattribute value.
Example A - Mid-market Shopify store: A brand with $50k/month revenue and 1.5% conversion rate might start with a $5,000 audit and a $4,500/month retainer. Over 6-12 months, focused funnel tests and improved attribution (server-side events) are designed to lower CAC by an estimated 10-25%-actual results depend on traffic, AOV, and test velocity.
Example B - B2B SaaS landing funnel: With low-volume, high-value leads, a $8,000-$20,000 project to overhaul the landing flow, add deterministic tracking, and implement experiment frameworks can shorten sales cycles and increase qualified MQLs. Expect longer test timelines due to smaller sample sizes and higher per-lead value in US dollars.
Pricing estimates above are for United States engagements and are presented as ranges. They are intended as planning guidance and will vary by agency scope and contract terms.
Prebo Digital combines CRO with analytics engineering to keep attribution clean and MER-focused rather than platform-reported vanity metrics. Read about our approach on the about page, or see how to initiate a scoped engagement via the contact page.
These figures are estimates for US engagements and should be validated with a scoped proposal tied to measurable revenue outcomes (CAC, LTV, and MER).
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