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Discover what makes us different
Our average client sees a 35% lift in conversion rate across 150+ CRO projects.
500+ tests run across landing pages, checkouts and lead capture forms.
Every change is backed by analytics, heatmaps and real session data.
Certified VWO partners running enterprise-grade experimentation programmes.
Here's what sets us apart from the competition
Find answers to common questions
Prebo integrates CRO work with GA4, Google Tag Manager, server-side tracking, and common ecommerce platforms like Shopify and WordPress to ensure accurate event capture and attribution. We also set up ETL or data-layer solutions where needed so test results feed into a single source of truth for decision making.
Common experiments include A/B tests, multivariate tests, funnel experiments, UX and checkout performance optimizations, and technical fixes that reduce friction. Test duration depends on traffic volume and required statistical power but typically ranges from several weeks to a few months per experiment cycle.
We prioritise revenue-per-visitor, conversion rate, average order value, customer acquisition cost (CAC), lifetime value (LTV), and marketing efficiency ratio (MER), alongside statistical significance for experiments. Clean attribution and centralized data pipelines ensure those metrics reflect true business impact rather than platform-reported figures.
CRO is designed to improve conversion efficiency and attribution accuracy, which can increase revenue and profitability when combined with product-market fit and adequate traffic. Outcomes vary by business and depend on test quality, funnel issues identified, and downstream economics, so results are not assured and are measured against revenue-focused KPIs rather than vanity metrics.
CRO is the systematic process of improving a website or funnel to increase revenue per visitor. Prebo Digital uses a technical-first, analytics-driven approach with hypothesis-driven experiments, server-side tracking, and funnel-level optimization focused on measurable revenue outcomes.
In This Article
Revenue-first evaluation
Technical & CRO parity
Structured selection process
When you compare website optimization services in New York, prioritize partners who tie experimentation and design to revenue outcomes. Many providers advertise traffic gains; the most valuable teams translate tests into lower CAC, higher average order value (AOV), and improved lifetime value (LTV). Use the checklist below to separate tactical work from a structured growth partnership.
Service offerings vary from advisory audits to full retainers that include build and testing. A few agencies focus on UX design and front-end work, others specialise in conversion rate optimisation (CRO) with analytics and attribution engineering. If you want an integrated approach - experimentation plus tracking and full-stack updates - look for teams that list analytics and development under the same engagement.
| Service Type | Typical Deliverables | When to choose |
|---|---|---|
| Audit & Strategy | Funnel analysis, heatmaps, prioritized test roadmap | Early-stage optimisation or aligning stakeholders |
| CRO Retainer | Ongoing experiments, variant builds, revenue-focused KPI tracking | Brands that need continuous lift and disciplined testing |
| Full-stack Growth | Dev work, server-side tracking, paid media alignment, ETL/reporting | Scaling teams who need attribution clarity and automation |
For practical comparisons, map each vendor against these categories and assign weight based on your priorities - profit-per-customer, speed of implementation, or analytics fidelity. If you want a straightforward baseline audit, our Services Overview shows standard deliverables and examples of retained engagements: Prebo Digital - Services Overview. For agency fit, compare capability statements and case studies on the company homepage: Prebo Digital - Homepage.
A reliable selection process follows Strategy → Build → Test → Scale → Report. Typical retained engagements in the US market range from $4,000-$15,000/month depending on scope (audits, developer hours, experimentation volume, and analytics engineering). Those ranges are estimates and will depend on store platform, traffic, and complexity.
Example: A mid-market Shopify brand in the US moves from a 1.8% to a 2.4% checkout conversion rate after a 6-month CRO retainer. If AOV is $85 and monthly sessions are 60,000, that lift can translate to an estimated $24,480 increase in monthly revenue (estimate for illustrative purposes).
Learn more about our approach to structured growth and how we align measurement with profit-first goals on our About page: About Prebo Digital. When you are ready to compare proposals from shortlisted agencies, request a scoped brief and then Book a Free Strategy Call or Request a Growth Audit to see a custom plan for your store.
Choose partners who provide revenue-linked dashboards, access to raw event-level data via ETL connectors, and a documented roadmap for scaling wins. That combination preserves attribution fidelity and allows your in-house team or external stakeholders to validate results over time.
Here's what sets us apart
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