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Discover what makes us different
Our average client sees a 35% lift in conversion rate across 150+ CRO projects.
500+ tests run across landing pages, checkouts and lead capture forms.
Every change is backed by analytics, heatmaps and real session data.
Certified VWO partners running enterprise-grade experimentation programmes.
Here's what sets us apart from the competition
Find answers to common questions
Prebo integrates CRO work with GA4, Google Tag Manager, server-side tracking, and common ecommerce platforms like Shopify and WordPress to ensure accurate event capture and attribution. We also set up ETL or data-layer solutions where needed so test results feed into a single source of truth for decision making.
Common experiments include A/B tests, multivariate tests, funnel experiments, UX and checkout performance optimizations, and technical fixes that reduce friction. Test duration depends on traffic volume and required statistical power but typically ranges from several weeks to a few months per experiment cycle.
We prioritise revenue-per-visitor, conversion rate, average order value, customer acquisition cost (CAC), lifetime value (LTV), and marketing efficiency ratio (MER), alongside statistical significance for experiments. Clean attribution and centralized data pipelines ensure those metrics reflect true business impact rather than platform-reported figures.
CRO is designed to improve conversion efficiency and attribution accuracy, which can increase revenue and profitability when combined with product-market fit and adequate traffic. Outcomes vary by business and depend on test quality, funnel issues identified, and downstream economics, so results are not assured and are measured against revenue-focused KPIs rather than vanity metrics.
CRO is the systematic process of improving a website or funnel to increase revenue per visitor. Prebo Digital uses a technical-first, analytics-driven approach with hypothesis-driven experiments, server-side tracking, and funnel-level optimization focused on measurable revenue outcomes.
In This Article
Structured Diagnostic
Revenue-First Roadmap
Tracking & Compliance
When you book a consultation for landing page optimization services, the goal is to move past surface-level feedback and create a measurable plan to increase revenue, reduce CAC, and improve attribution clarity. This session is structured to identify high-impact lift opportunities across the top, middle, and bottom of your funnel and to align experimentation with LTV and unit economics.
Preparation checklist: grant read-only access to GA4 and ad platforms where possible, share recent funnels and a sample product or lead flow, and provide conversion thresholds you use to measure profitability (e.g., target CAC, margin per order).
Our process is strategy → build → test → scale → report. In the consultation we focus on diagnosing technical tracking gaps, identifying high-leverage UI/UX or offer changes, and mapping tests to revenue outcomes rather than vanity metrics. To learn about our broader services and how this ties into retainers, see our Services Overview.
| Layer | Example events | Where it fires |
|---|---|---|
| Client-side | page_view, click, form_start | Browser (GTAG/GTM) |
| Server-side | purchase, lead, revenue | Server container (improved attribution) |
| Ad platforms | conversion events mapped for bidding | Google Ads, Meta, TikTok |
If you want a quick overview of our agency and team approach before the call, review our homepage for case orientation: Prebo Digital.
After the consultation we deliver a short diagnostic brief containing: prioritized A/B or multivariate test ideas, a tracking remediation checklist (including server-side recommendations), a projected revenue impact estimate based on your current metrics, and a recommended engagement model. Typical retainers include iterative testing, development, and analytics upkeep to translate wins into long-term profitability.
Consultation fees and retainers vary by scope. A one-off diagnostic consult typically ranges from $750-$2,500 depending on depth and account complexity. Monthly optimization retainers commonly start around $5,000-$10,000 for eCommerce brands in the US requiring testing, development, and server-side tracking support. These figures are estimates and your consultation will produce a tailored proposal tied to projected CAC and LTV improvements.
During the consultation we review consent frameworks and common US compliance pitfalls such as CCPA notices for California residents and cookie consent where applicable. We recommend server-side measurement to improve attribution while respecting consent signals and provide options for consented and non-consented event handling to reduce reporting bias.
To request a consultation, share a short brief and preferred time slots via our contact page and we’ll confirm availability: Request a Consultation. If you’d like context about our background and client partnerships before booking, visit our About page.
What to bring to the call: access to GA4, ad accounts (Google Ads, Meta), a sample product or lead flow, recent landing page URLs, and your target CAC or profitability thresholds. Having those ready lets us build hypotheses tied to revenue rather than clicks.
Book a Free Strategy Call to see how a structured, data-first optimization program can reduce CAC and increase profitable orders over time. The consultation is designed to produce a clear decision path: quick wins, prioritized tests, and an operational plan to scale sustainable revenue.
Here's what sets us apart
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