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Schedule a Google Ads + CRM integration consultation to align conversions with revenue, fix attribution gaps, and get a prioritized implementation plan.
Map Google Ads events to CRM revenue fields for accurate CAC and MER.
Identify tag gaps, server-side options, and offline conversion flows in one call.
Receive a prioritized plan with estimated hours and test phases.
Booking a consultation for Google Ads and CRM integration helps US-based founders, marketing directors, and growth teams move from platform-reported conversions to revenue-accurate attribution. A focused session surfaces mismatched attribution windows, offline conversion gaps, and inconsistencies between ad platforms and your CRM (Shopify, WooCommerce, HubSpot, Salesforce, et cetera).
During the 45-60 minute call we'll review your current ad setup, CRM schema, and data pipelines. Common agenda items include event mapping, lead / order deduplication, server-side tracking options, and a prioritized roadmap to align Google Ads conversion actions with closed revenue. Typical scenarios in the United States include matching Google Ads clicks to $ orders reported in Shopify or closed-won opportunities in HubSpot/Salesforce.
If you want to review our service model before the call, see our services overview at Prebo Digital - Services. For a quick orientation on who we are and how we approach tracking-first growth, visit Prebo Digital homepage.
Mapping the funnel clarifies where Google Ads signals must join CRM records. Below is a common breakdown used during the consultation:
During the call we'll identify which funnel events should be pushed back to Google Ads as offline conversions or via server-side endpoints, and which should live only in the CRM for LTV and retention analysis.
After booking a consultation we typically deliver a one-page technical brief summarizing the audit findings, an integration plan with estimated hours, and a prioritized test plan for attribution improvements. This helps quantify lift potential - for example, improving conversion match rates from 60% to 85% often clarifies true CAC and MER across campaigns (example figures are illustrative and will vary by account).
Our approach follows Strategy → Build → Test → Scale → Report. Strategy is covered in the consultation: define business events, decide which events map to Google Ads conversions, and choose server-side vs browser-side implementation. Build includes tag deployment, CRM field mapping, and ETL where needed. Testing validates event fidelity and reporting alignment. Scale optimizes media using revenue-backed signals.
A typical engagement post-consultation includes:
Below is a concise table used during the consultation to align Ads events with CRM fields.
| Event | Google Ads conversion | CRM field |
|---|---|---|
| Purchase | purchase_conversion | order_value, order_id, customer_id |
| Lead form | lead_submission | lead_id, source_campaign, lead_status |
During the consultation we’ll walk through the table above and capture any unique CRM fields you need for true revenue attribution.
Example: a US eCommerce brand spending $5,000 monthly on Google Ads may underreport conversions if offline sales or call center orders aren’t tied back to ads. Our consultation identifies those gaps and proposes an implementation that is designed to reduce wasted budget by improving signal accuracy - specific outcomes vary; figures are estimates for planning purposes only.
Learn more about our performance-driven approach and how we think about measurement-first growth on our About page: About Prebo Digital. When you’re ready to set a time, our contact page lists scheduling options: Contact Prebo Digital.
Contact us today and we will get back to you shortly
Marion is an award-winning content creator with over a decade of experience crafting high-impact B2B and B2C content strategies. Her content journey began in the mid-00s as a journalist and copywriter, focusing on pop culture, fashion, and business for various online and print publications. As the Content Lead at Prebo Digital, Marion has driven significant increases in engagement, page views, and conversions by employing a creative approach that spans ideation, strategy and execution in organic and paid content.
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