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Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Diagnostic Audit
90-Day Roadmap
Revenue-Focused Metrics
Booking a consultation for cross-channel paid strategy services helps founders and marketing leaders move from channel-level tactics to a unified revenue-driven plan. A short, diagnostic conversation uncovers attribution gaps, channel overlaps, and optimisation priorities - all framed for US ad ecosystems like Google Ads, Meta, TikTok and LinkedIn.
We map every channel to funnel stage so budgets and creative messaging match intent. For example, Google Search and Brand Prospecting sit at BOF/MOF, while TikTok and YouTube often serve TOF. Aligning bid strategies and creatives by stage reduces wasted spend and improves measured ROAS.
| Funnel Stage | Primary Channels | Key Metric |
|---|---|---|
| TOF | TikTok, YouTube, Prospecting Meta | Impressions → New user rate |
| MOF | Display, Retargeting, Engaged Social | Engagement → Add-to-cart% |
| BOF | Search, Remarketing, Shopping | Conversion rate → CAC |
Quick diagnostic deliverables: a prioritized roadmap with tracking fixes, a test plan for the next 90 days, and channel allocation recommendations tied to revenue goals.
If you're evaluating agency partners or internal resources, a consultation clarifies whether you need a tracking-first engagement, a performance media retainer, or a combined growth system. Learn more about our service offerings on our Services page. Our approach and team background are available on the About Us page.
After booking a consultation for cross-channel paid strategy services, the session converts insights into a pragmatic roadmap. Example timeline for a US-based DTC store spending $30,000/month:
A typical outcome is replacing partial client-side conversion signals with server-side events and a Conversion API for Meta. For a US store with $30,000 monthly ad spend, cleaning attribution can change reported ROAS by 10-30% (estimates vary by implementation). That adjustment often reveals where to reallocate $3,000-$9,000 to higher-performing channels while keeping CAC targets intact.
Prebo Digital builds these engagements for long-term partnerships focused on profitability and accurate attribution. To explore how this applies to your tech stack, visit our homepage and use the booking link on our Contact page to Book a Free Strategy Call.
Note: dollar figures and ROAS adjustments are illustrative and based on typical US eCommerce cases; actual results depend on current account health and tracking fidelity.
Success criteria are revenue-focused: a reduction in blended CAC, clearer channel-level contribution, and a structured test backlog that moves the MER target. Monthly reporting should prioritise revenue per channel, cost to acquire customers, and the lift attributable to specific experiments.
Here's what sets us apart
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