A revenue-first approach to paid media for Shopify, WooCommerce and B2B e-commerce brands focused on profitable growth.
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Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Revenue-first PPC
Clean attribution
Structured growth
Choosing the best PPC agency for e-commerce means prioritising revenue, attribution accuracy, and a structured growth system over vanity metrics. Prebo Digital builds paid media programs designed to reduce CAC, improve customer LTV, and generate measurable profit - not just clicks. Our approach pairs strategy-driven campaign architecture with server-side tracking, clean data pipelines, and conversion attribution that aligns with business reporting.
For US-based founders and marketing leaders, the difference between a good campaign and a profitable one is reliable attribution and funnel optimisation. We pair Google Ads and Performance Media expertise with Conversion Rate Optimisation and GA4/Server-side tracking to ensure reported conversions match real revenue.
| Tier | Monthly Retainer (est.) | Focus |
|---|---|---|
| Starter | $3,000-$6,000 | Account setup, basic tracking, initial campaigns |
| Growth | $6,000-$12,000 | Advanced bidding, CRO tests, multi-channel funnels |
| Scale | $12,000+ | Full-funnel optimisation and automation-supported scaling |
These are typical retainers and should be treated as estimates for US e-commerce brands. Prebo Digital's engagements are customised based on target CAC, LTV goals, and platform mix. Learn more about our overall service set on the Services overview and how we combine analytics and engineering with paid media.
We recommend interviewing agencies specifically about attribution, server-side tracking, and how they measure profitability. See how we frame performance contracts and long-term work on our homepage for an overview of our revenue-forward methodology.
A best-in-class e-commerce PPC program segments the funnel into TOF → MOF → BOF and optimises each stage for revenue, not just conversions. That means creative and audience testing at TOF, value-driven offers and retargeting at MOF, and checkout optimisation plus measurement at BOF.
Technical accuracy is critical: we implement GA4, server-side Google Tag Manager, and clean ETL feeds so channel spend reconciles to revenue. That means fewer surprises in MER and a clearer view of profitable scale. Read about our company background and approach on the About page.
Prebo Digital works as a long-term partner on monthly retainers designed to improve unit economics. If you want a focused next step, you can request a growth audit or book a free strategy call to review your CAC, LTV, and attribution model.
Practical example: a US Shopify brand with $80 AOV and a target CAC of $30 can work with a paid media plan that focuses on high-intent search and dynamic retargeting; testing CRO lifts of 10-20% often shifts the entire profitability curve. Figures are illustrative and individual results vary.
Here's what sets us apart
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