Transparent retainer, project, and performance-based pricing models designed for revenue-focused B2B demand generation.
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Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Pricing models explained
Scope impacts cost
Phased approach
B2B buyers, procurement cycles, and channel mixes make demand generation pricing different from consumer acquisition. The primary models you will encounter are monthly retainers, project-based fees, and performance-linked pricing. Each model balances predictability, risk, and scale differently-choose the model that aligns with your growth stage, CAC targets, and reporting needs.
Pricing depends on channel complexity (LinkedIn/Google Ads/ABM platforms), creative production, sales enablement integrations, tracking and attribution complexity (server-side tracking, GTM, GA4), and the level of strategic engagement (CRO, data engineering). Agencies that embed analytics and clean attribution into the retainer typically charge more, but that investment reduces wasted spend and improves LTV:CAC measurement.
If you want a quick overview of services commonly bundled into demand generation retainers, see our services summary at Prebo Digital services. For agency background and approach, review our company philosophy at About Prebo Digital.
| Package | Monthly retainer (est.) | Typical inclusions |
|---|---|---|
| Starter | $4,000-$7,000 | Channel setup, basic creative, weekly optimisations |
| Growth | $8,000-$15,000 | Multi-channel strategy, CRO tests, integrated analytics |
| Enterprise | $20,000+ | Full-funnel execution, data engineering, SLA reporting |
These ranges are estimates for US-based B2B companies and depend on scope. Smaller firms with simple funnels will sit at the lower end. Complex ABM stacks, Salesforce integrations, and server-side tracking push pricing upward but improve attribution accuracy and scaled ROI measurement.
Quick note: agencies that couple media management with analytics and clean tracking typically add 10-25% to retainer costs but make it possible to measure profitability instead of platform-reported conversions.
To compare a revenue-focused approach versus a traffic-first approach, review how Prebo Digital frames growth systems on our homepage: Prebo Digital.
Strategy: channel selection, funnel mapping (TOF → MOF → BOF), target personas, and revenue KPIs (pipeline velocity, qualified lead value). Build: tracking, GTM/GA4 configuration, server-side collection, and creative production. Test: landing page and ad creative A/B tests, lead form experiments, and offer validation. Scale: doubling down on channels where net margin improves, automating lead routing to sales. Report: clean attribution with first-party signals and ETL-powered dashboards for MER and CAC clarity.
Example (US SaaS scenario): a $2,000 demo ACV with a 20% conversion-to-sale rate from demos implies a $10,000 pipeline value per 100 demos. If your target CAC is $1,500 per new customer, pricing and channel spend must be modelled to maintain those economics-agencies should provide this model as part of proposals.
Pricing transparency tip: request a sample 90-day plan showing predicted pipeline, estimated spend, and expected CAC ranges in writing. Agencies aligned to profitability will model LTV:CAC and show attrition assumptions.
We recommend a phased engagement: Discovery and attribution audit, Quick wins implementation (2-6 weeks), Controlled testing (60-90 days), then scale with automated reporting and ETL pipelines. That approach balances early value with long-term measurement integrity. Learn how our service stack supports this phased model on our services page and when you want to discuss fit, review our team and culture at About Prebo Digital.
If you need a tailored pricing conversation, most growth-focused agencies offer a proposal or growth audit. For immediate next steps, prepare basic funnel metrics (monthly revenue, current CAC, average deal size, and current monthly ad spend) and request a scoped audit via the contact page: Contact Prebo Digital.
When evaluating proposals, prioritise agencies that: (1) demonstrate clean attribution and analytics capability, (2) show examples of CAC and profitability optimisation, and (3) provide a clear testing roadmap. Cost alone should not be the deciding factor-aligned incentives and measurement clarity matter more for long-term, profitable growth.
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