A performance-first PPC audit designed to improve attribution accuracy, reduce wasted ad spend, and accelerate profitable growth.
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Discover what makes us different
Campaigns average a 300% return on ad spend across R50M+ in managed budget.
Premier Partner status places us in the top 3% of agencies in the country.
Conversion tracking and GA4 configured properly from day one, not months later.
New campaigns built, reviewed and live in days rather than weeks.
Here's what sets us apart from the competition
Find answers to common questions
Budget requirements vary by industry, funnel and competitive intensity, but many advertisers need several thousand dollars per month to collect statistically useful conversion data; smaller budgets can still work if campaigns are tightly targeted to high-intent keywords or remarketing audiences. Prebo Digital designs spend strategies to prioritise profitable channels and scale when unit economics support it.
For eCommerce campaigns the focus is typically on Shopping, dynamic remarketing and ROAS-driven bidding tied to LTV, while B2B emphasises lead quality, account-based targeting, longer attribution windows and CPL/CPA optimisation. In both cases measurement, funnel optimisation and cross-channel attribution are prioritised to ensure spend drives revenue, not just clicks.
Prebo Digital implements clean data pipelines using GA4, Google Tag Manager, and server-side tracking, and ties platform data to on-site conversions and offline events where applicable to reduce attribution bias. Multi-touch attribution models and consolidated reporting are used to align spend with revenue and lifetime value rather than platform-reported last-click metrics.
Prebo Digital offers end-to-end Google Ads services including account audits, campaign strategy and setup (Search, Shopping, Display, Video, Remarketing), bid and budget management, conversion tracking implementation, and ongoing performance optimisations focused on revenue outcomes.
Time to profitability depends on product margins, funnel conversion rates, tracking accuracy and budget; an initial data-collection and learning phase commonly takes 4-8 weeks, with structured optimisation and scaling typically assessed over several months. Prebo Digital focuses on iterative testing and measurement to improve profitability rather than short-term traffic metrics.
In This Article
Revenue-first audit
Tracking & attribution
Actionable roadmap
An affordable PPC audit prioritizes revenue impact over surface-level metrics. Prebo Digital’s approach diagnoses inefficiencies across account structure, conversion tracking, bid strategy, and landing page funnels to surface opportunities that improve CAC and incremental profit. Audits are built for US advertisers on Google Ads, Microsoft Ads, Meta, and TikTok, and integrate with Shopify, WooCommerce, Stripe, and common martech stacks.
Typical findings in an audit include misattributed conversions, duplicated tags, high-spend low-intent keywords, and poor funnel alignment. Addressing these often-low-effort fixes can reduce wasted ad spend and improve measured ROAS. For US ecommerce examples, a $5,000 monthly ad budget with a 15% reduction in wasted spend can free roughly $750/month to reinvest in scaling (estimates vary by account).
Note: "Affordable" reflects focused, high-impact audits priced for scaling teams. Scope can expand into ongoing retainers for implementation and testing.
| Area | Common issues |
|---|---|
| Conversion tracking | Duplicate tags, missing server-side events, GA4/Ads mismatches |
| Account structure | Broad match leakage, mixed intent in single ad groups |
| Audience & bidding | Overbidding on low-LTV segments, poor bid strategy fit |
If you want to understand our methodology and how it fits into a multi-channel growth system, see Prebo Digital’s services overview: Services Overview. Learn more about our agency background and technical approach on the about page: About Prebo Digital.
Our audit follows a Strategy → Build → Test → Scale → Report flow. We identify prioritized fixes that improve measurement accuracy and lower CAC, then outline an implementation roadmap with estimated uplift and effort. For many US-based ecommerce stores we work with, the first-phase implementation focuses on server-side tracking, conversion deduplication, and high-impact landing page tests.
Affordable PPC auditing services are offered as a fixed-scope audit or a lightweight monthly retainer for implementation and testing. Typical audit fees range from $1,500 to $4,500 depending on complexity and integrations (pricing examples are estimates and vary by account). Monthly retainers for iterative testing and scaling typically start where continuous attribution and CRO are required.
We integrate audit recommendations with clean data pipelines and attribution that clarify platform-reported conversions versus modeled conversions - a necessity for accurate performance measurement in the US market. For an overview of our homepage and to see how audits fit inside broader growth systems, visit our homepage: Prebo Digital. When you’re ready to turn audit insights into a custom plan, request next steps through our contact page: Contact.
A mid-market Shopify store running $30,000/month in Google and Meta spend asks for an audit. We find a 20% conversion duplication issue between client-side pixels and server-side events and $6,000/month of inefficient spend on misaligned audiences. Remediating tracking and pruning audiences reallocates budget to high-intent keywords and a cart-abandonment CRO test, improving measured incremental revenue by a conservative, modelled estimate of $8,000-$12,000/month (results will vary by account).
If affordability plus measurable revenue impact matters, our audits are built to integrate with longer-term retainers that focus on CRO, GA4 & server-side tracking, and performance media scale. Book a Free Strategy Call to review a tailored audit scope and pricing, or request a Growth Audit to see a prioritized plan for your account.
Here's what sets us apart
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